Tips
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Points for Effective PR
I’ve always thought that regardless of the marketing platform – in print, over the airwaves, or in the cyber universe…
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What size air compressor should I use?
The size of your air compressor will vary with the size of nozzle and type of blaster. For example, a…
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What are some untapped markets for laser engraving?
I would say there are two untapped markets for laser engraving, and they are diverse. One is metal marking for…
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How do I know if I’m ready to add another production capability to my offerings?
The main way to determine if you are ready to add another production capability to your menu is if your…
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What different decoration methods work well together for a mixed-media look?
From my experiences, there are few decoration methods that work well together. Water-based screen printing and heat transfers work well…
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Where can I get design inspiration when creating artwork for clients?
Pre-designed digital clipart collections are great tools. They can provide visual direction, help stimulate creative thoughts and ideas, and provide…
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How can I make sure my shop is better than the next guy’s?
By being diligent and proactive. Keep it clean. Remember, your customers are looking at everything. Keep it stocked. Nothing will…
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What’s the best way to get my vinyl and heat printing supplies organized?
If you have a lot of material laying around, try plastic bins that are open facing or ones with drawers…
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What are some popular heat transfer items for spring and summer?
As far as vinyl goes, metallic heat transfer vinyl (HTV) is gaining popularity. Consider incorporating this glitzy vinyl into your…
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What are the most important practices when marking on metal?
Depending on what application you are using to personalize metal, there are a few practices that decorators should keep in…
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Bent Glass Blanks: Firing process
Note: This tip originally appeared in A&E magazine. Heat the glass, but only to the point where it gets soft enough…
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Sandcarving SOS: Image won’t completely develop/wash out
This is probably caused by lack of density in the artwork. This allows UV light to partially expose areas of…
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How do I approach a job of 48 jackets with tackle twill on the back if I don’t like working with appliqué?
Say yes to the order and contract out the jacket backs to a production house that does appliqué regularly. Make…
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8 Steps to Improving Inventory Management
Even the most efficient of apparel companies often stumble when it comes to managing excess inventory. Common practices such as…
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Stumped by Stabilizers?
This handy chart will help decide which stabilizers will work best for you on a variety of fabrics. Corduroy Tear-away…
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What’s considered a “light” and “dark” garment?
Anything white and pastel would be considered a “light” garment and anything black, brown, or even gray would be considered…
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