Tips
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How do I start building an email marketing list without a budget?
Building an email list takes time, but there are a few tried-and-true techniques that tend to yield high returns. The…
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Capitalize on Holiday Shopping
Around the holidays, people are on the hunt for unique gift ideas. Sublimation offers a wide range of options and…
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How do I know if my vinyl cutter blade is dull?
Aside from it not cutting very well, imperfections usually show up in inside corners of vinyl when weeding. If vinyl…
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Is it possible to embroider on the back of a mesh cap?
Some people think it’s impossible because of all the holes in the mesh. But with the right stabilizer, you can…
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What is so special about sublimation?
On the surface, sublimation looks a lot like some of the other digital heat transfer processes, but it’s what goes…
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How can I differentiate myself from the competition?
If you show the same products as everyone else, it will be difficult to anticipate the profit margins you might…
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How can I get into the memorial business?
One product that engraving professionals can create is marble and granite plaques. Almost all of us already have the capability…
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Why spend time and effort on social media?
Being on Google+ or any other social media forum and talking about search terms that are important to your business…
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Don’t Cut Yourself Short: Upsell where you can
When taking orders or building out your pricing grid, identify different ways that you can charge more for personalized items…
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What’s the most important thing to remember when starting out in sublimation?
You get what you pay for, and you want a good company to support you and teach you how to…
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What do I need to consider when sandcarving stone?
Sandcarving stone pieces presents several unique issues that must be considered. First, the surface of the stone that is to…
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Can you offer some advice to those who want to add apparel decoration to their business?
Show samples, either in your showroom or during your sales calls if possible. And if you can, show samples that…
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What are the benefits of offering made-in-America products?
Aside from the satisfaction received from being a retailer that offers U.S.-sourced products, there are a number of other reasons…
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What awards products do academic customers generally purchase?
Academic customers generally already have a theme, a budget, and know what they want to accomplish with their purchases. They…
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Which sublimatable awards products should I offer to my customers?
There are sublimatable products established for certain markets such as awards. In that market we see metal plates, plaques, and…
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What are the benefits of using bamboo for my awards projects?
Bamboo is a unique material choice in that it is a grass with the qualities of wood. Unlike hardwood trees,…
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