Education
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As a small retail shop, what are some successful methods you’ve developed to stay organized?
One of the best tools we’ve found to stay organized is Trello, an online project management application. You can create your…
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What are some unconventional ways to market sublimation services?
Online marketing and advertising are certainly tried-and-true methods to get your name out there, but if you’re still looking for new ways to…
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Job Costing for Embroidery Profit: Keystone Pricing
Keystone pricing, or keystoning, is a method of pricing embroidery jobs that embroidery and monogram shop owners often use. It’s…
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How can inactive business association members get a return on dues paid?
If you’re a card-carrying but inactive member of a business association, try these simple suggestions to get a return on…
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How much top-line revenue can be put through one heat press?
The answer is dependent on a number of factors. First, what types of garments are you selling to go with…
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Word to the Wise: Taking Equipment on the Road
Taking your machinery on the road can be quite profitable. Event production is a completely different experience than in-store production.…
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Going Retro with Illustrator
If you don’t already know of him, Nick Saporito is the operator of a boutique graphic design and branding firm…
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How to Design Corporate Photo ID Badges: Part two – pictures
With photo ID badges, pictures of employees are an important element that shouldn’t be overlooked. If your customer wants their…
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Trending Promotional Products Decorated with UV Printing
The use of promotional products as an advertising medium proves to increase interest and generate favorable attitudes toward any brand. With…
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Engrave Multiple Items in One Batch
One thing that reduces production time when engraving is printing multiples. If you have a project that requires engraving more…
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Principles of Storefront Design
In this article we take a look at designing complete storefronts as opposed to reacting to piecemeal requests like, “How…
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Selecting a Sandcarving System: Pressure pot versus siphon-fed blaster
Pressure pot blasters not only work faster (up to four times faster) than siphon-fed blasters, but they also allow for…
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I want to expand my apparel inventory outside the traditional Ts and blanks, what style should I consider?
Garment-dyed apparel is becoming really popular among customers and distributors because of its feel and versatility. These garments: Work really…
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Can you sublimate 50/50 polyester/cotton shirts?
Yes, you can sublimate 50 percent polyester/50 percent cotton fabric. Keep in mind, however, that only 50 percent of the…
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Customer Service Cue: Responding vs. reacting to a negative issue
Good clients are difficult to locate and obtain; that is why you should always respond, not react, to their negative…
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Low-Contact Vinyl Application in Cooler Weather
Cooler temperatures make it harder to install low-contact vinyl. With low-contact films, all it takes is a little extra heat…
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