Education
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What is the shading technique in sandcarving?
When we talk about shading, we refer to a sandcarving technique that resembles airbrushing, except we do not use paint…
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What are the benefits of specialization versus an extensive product line?
Many people who are just starting their business begin by offering a wide variety of products and services. It’s an…
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Why should I rotate the samples in my showroom?
Moving items and changing colors can give your showroom a quick change to make a big difference. Try it but…
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Vintage Vinyl: A Gridiron Wrap that has This Fan Grinning
This week’s Vintage Vinyl video features DieCutStickers.com, an adhesive vinyl shop founded in 2002 in Tukwila, Washington, just outside Seattle.…
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Chat with Matt: An interview with Justin Pate
This month’s interview is with Justin Pate, owner of The Wrap Institute. What path brought you to installing wraps for…
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Exploring Magnetic Signage and Media
Magnetic signs continue to increase in popularity while the sign industry finds new and creative ways to use them. Car…
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5 Troubleshooting Tips for Engraving Acrylic
Problem: Contrast cannot be achieved when surface engraving acrylic. This often happens when the acrylic being used is not a…
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Font Choice ‘Don’ts’ for Awards
One of my most frequent challenges, and I bet it’s one of yours as well, is too much text –…
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Try This: Save the Date Magnets
One way to help your customers upgrade their Save the Date cards is to ditch the paper and show them…
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Sign-Up Forms as a Marketing Strategy
Email marketing has its own set of strategies, collecting subscribers tends to be a strategy all its own. Sign-up forms…
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Building Your Impressions: More Than Signs, Part Three
My company went from being a sign provider to becoming a source for design and brand solutions, and it opened…
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Video of the Week: Hand-Lettering a Vintage Look
This week’s video of the week goes back to 2014, when Dominick Savino of Long Island, New York, posted this…
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What markets do USA-made garments best serve?
USA-made garments are great for a variety of markets, but they are particularly popular and fitting for: Tech industry Breweries…
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How can USA-made apparel benefit a brand?
USA-made apparel presents several benefits to the market, including: Helping our economy by creating jobs in the U.S., our workforce…
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What new markets can embroiderers break into with emblems?
One of the great things about emblems is that they allow for the application of embroidery on items that are…
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5 Specialty Heat Transfer Options
Specialty custom heat transfers provide the creative freedom to expand into new audiences while retaining the ability to decorate quickly…
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