How can burned-out shop owners rekindle a positive relationship with their business?

Step away from your business for a while to reassess its needs and to find your role within the context of those needs. No matter how important you think it is to be at work all the time, it may actually be hurting you to do so. If you take time to recharge, reassess, and review, you create a better environment for you and those around you.

On a similar note, pulling away from personal relationships is an easy thing to do, but it is also one of the worst things to do. Relationships help you become energized and inspired, both of which are important for your business. Interpersonal relationships can bring back a sense of purpose and lend perspective that may be missing. Rather than abandoning relationships in tough times, it is best to seek them out. Focus more on those around you for emotional support and energy. There is a good chance that your workers, partners, and others that you come in contact with have valuable advice to share.

-Eric Priceman, Victory

Eric Priceman Victory

Eric Priceman

Eric Priceman is president of Victory. In his three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at or by phone at 773-637-7777 ext. 228.

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