Education
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How can shops promote a new brand offering to clients?
Don’t miss insights from Next Level, BELLA+CANVAS, and Citadel Brands in this Rapid Fire video.
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What’s my best plan of action when first arriving at an industry trade show?
Grab a show guide upon arrival. Cross-reference it with your pre-planning to see if any new additions have surfaced. You…
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4 Tips for Cleaning Your Heat Press
If heat printing is your go-to method or only method of apparel decoration, then you need your heat press in…
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4 Tips for Shortening the Sales Cycle to Win More Business
Let’s face it: In today’s technology-reliant business environment, prospects are increasingly impatient, especially during the sales cycle. However, if you…
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How do you achieve sharp white raster engraving on substrates with high color density?
Using the bottom-up engraving method minimizes the redistribution of color residue onto the white surface. This method can minimize the…
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Is there a learning curve for laser engravers getting into rotary engraving?
Buyers of any new kind of equipment often ask how long it takes to learn to use a rotary engraving machine.…
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What are some limiting beliefs awards retailers should let go of?
Many small businesses think this: When I get a better location, people will come. When I get that new machine,…
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How does your website reflect your sublimation products?
If you have an easy-to-navigate website but your product photos are poor quality, customers will assume your work is poor…
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How to Improve Your Vocabulary, Part One
Given the importance that language plays in our daily lives-think about your own communication with your customers and employees-we felt…
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The Digital Eye: Brush up on Brushes
If you think about it, the methods used by painters and computer artists differ mainly in the physical application of…
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What should all marketing messages include?
All marketing messages should include seven important components: A clear, telegraphic headline An illustration of good value/ or a customer’s…
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What is the easiest way to determine laser parameters if a material isn’t in your machine’s material database?
Typically, starting with low power and high speeds when cutting and engraving new materials ensures a low laser impact on…
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What are some ways retailers can utilize video marketing?
Take a short video of a product or service the shop offers and embed the video on your website. Spin…
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When applying a sandcarving stencil to glass drinkware, how do you prevent it from rolling?
The glass item needs to get blocked in so to speak. You can accomplish that by using wedges made from…
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How can a business avoid losing customers?
Customer service and quality is key to keeping customers. A positive experience, either online ordering or in-person, can make or…
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What are some foundations of sales every apparel brand needs to know and learn?
There are four vital pillars that makeup business sales. These pillars are quality, price, skill, and customer service. Quality means making…
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