Why does every business need a signature product?

It is important to have an anchor that promotes a business that the public understands. For example, a gas station mainly sells gas, but many sell oil, tires, and all types of service-related products. You can increase your sales of many other products that the clients you have now will buy, but bring them in using your anchor. 

You never know what will lead you to something bigger or even better for you. Think of how you can incorporate new ideas to boost your business – there are a lot of ideas out there at the trade shows. 

Selecting your signature product(s) that you are noted for may change several times during the life of your business. Trends come and go, and for this reason you must stay adaptable and be proactive with your offering to your clients with new items. When we select a signature product, it needs to be one that is profitable and has a demand. Also think about a signature product that can be used in several different markets and ways; a universal product is always better because it can present you with avenues to other markets with good business. 

   —A-1 Awards

Steve Photos 2 1 e1586960948503

Stephen L. Capper

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

View all articles by Stephen L. Capper  

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