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Education
Relationships: 3 Aspects of Strong Customer Communication
For the last article in this series on relationships, we’ll look at building relationships with customers. In building these relationships,…
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Education
Relationships: Maintaining Good Employee Camaraderie
For the next article in the relationships series, we’ll look at building relationships with employees. When dealing with employees, I…
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Education
Relationships: Working with Contractors and Subcontractors
For the fifth article in this relationships series, let’s look at contractor-subcontractor relationships. In the apparel decoration industry, many of…
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Education
Relationships: Working with a Shipping Carrier
For the fourth article in this relationships series, we’ll look at supply chain relationships—specifically shipping, and methods I have used…
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Education
Relationships: Working with Government Agencies
In Part 2 of this relationships series, I highlighted how we, at Kaptain Kirk Clothing Co., facilitate and build relationships…
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Education
Relationships: Interacting with Large Organizations
In Part 2 of this relationships series, I’ll highlight methods we (at Kaptain Kirk Clothing Co.) use to attempt to…
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Education
Relationships: Interacting to Succeed in the Apparel Decoration Industry
In a series of articles focused on relationships and how an apparel decorator interacts with various people to succeed in…
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For the remainder of 2020, what types of products should personalization businesses explore?
For the remainder of 2020, I would suggest the same as I always would: explore the products and processes your…
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How can shops encourage sales as they get back to normal?
One way to encourage sales during these awkward times is by revisiting your past. Your past can offer you a…
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Why is it necessary for a business to market itself?
Marketing is the catalyst for sales. Without marketing, no one will know what you have to sell, who you are as…
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Tips
A Word on Marketing and Value
Marketing is our method of finding our way into our customers’ lives through value. Value equates to giving our customers…
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Tips
Ways to Break Through Creative Roadblocks
Our daily grind in this industry and life can be very taxing on our productivity, especially our creative flow. The…
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How can shops build decorated apparel clientele?
One way to create clientele in this industry is to begin with a premade base. This is a group that…
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What type of cross-training should shops consider? Why?
The first type of cross-training I want to discuss is what I refer to as open forum cross-training. The goal…
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How can shops help customers looking to start their own brand?
You can help your customers start a brand in numerous ways, but let’s touch on the three areas: approach, services,…
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When printing a sleeve, do the words read down or up the sleeve?
Because this is such an opinion-based topic, I believe the final decision stands with the customer and designer. However, the…
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