Business and Marketing
-
Education
Training Programs for Shop Skills
Start from a point of open conversation when it comes to training programs. While there is a lot of commonality…
-
Booth Backdrops for New Retailers in the Event Scene
If you’re a new business and looking to attend event-driven sales opportunities like craft fairs or fundraisers, there are several…
-
What are some successful methods to staying organized in a small retail environment?
Another system we use for organization is QuickBooks Online. QuickBooks hooks up to all our financial data, PayPal, and eCommerce store,…
-
What are the most common mistakes start-up decorators make when selling online?
Here are the top five mistakes I’ve noticed start-up decorators are making over and over again when they start to…
-
Do I need to have my offerings available somewhere online?
If potential customers can’t find your business online and on social media, you may as well not exist. They’ll find other…
-
Education
Job Costing for Embroidery Profit: Additional Pricing Methods
Aside from having pricing worries and understanding your goals and costs, you must determine which pricing method is best for…
-
Education
Format Your Business’s Website for the Highest Rate of Conversions
If your website is well-developed for conversions, you have several calls to action – the buy now, order today, and/or…
-
Building Your Impressions: Handling Your Collections with Care, Part Four
We care about our finances. We care about money. It fuels a business to keep it going. What we have…
-
As a small retail shop, what are some successful methods you’ve developed to stay organized?
One of the best tools we’ve found to stay organized is Trello, an online project management application. You can create your…
-
What are some unconventional ways to market sublimation services?
Online marketing and advertising are certainly tried-and-true methods to get your name out there, but if you’re still looking for new ways to…
-
Education
Job Costing for Embroidery Profit: Keystone Pricing
Keystone pricing, or keystoning, is a method of pricing embroidery jobs that embroidery and monogram shop owners often use. It’s…
-
How can inactive business association members get a return on dues paid?
If you’re a card-carrying but inactive member of a business association, try these simple suggestions to get a return on…
-
Education
Word to the Wise: Taking Equipment on the Road
Taking your machinery on the road can be quite profitable. Event production is a completely different experience than in-store production.…
-
Education
Customer Service Cue: Responding vs. reacting to a negative issue
Good clients are difficult to locate and obtain; that is why you should always respond, not react, to their negative…
-
Feel, Felt, Found: A technique to overcome sales objections
From my experience, I have found that a pricing or cost objection is not actually an interest in a lower…
-
Understand How the RFP, RFQ, and Bid Game is Played
You’ve just checked the morning mail to find–among your supplier’s invoices, customer’s payments and a stash of junk mail–an RFP…
