Business and Marketing
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What’s the best way to lay out my shop’s showroom or store front?
You have to keep three main layout concerns in mind when mapping out where to put your offerings in a…
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Education
Managing Workplace Personalities: Trade Struggle for Synergy
Does your business have a lot of personalities, and maybe not in the best way? This is probably territory that…
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What information should I store in my customer database?
Your customer database is a great space to store valuable information about your clients. New fields and a wealth of…
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Pricing for Engraved Products to Satisfy You and Your Customer
Of course, the ultimate goal for any engraving business is to make money. To do so, you need to set…
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Define and Refine: Guidelines for a successful journey in the personalization business
Once you have defined your markets, products, systems, and sales strategies, give your business a few weeks or months to…
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Getting the Most Out of the SBA
Everybody knows that the Small Business Administration can be a huge help when it comes to securing a loan to…
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Putting Ink to Paper: Questions to Ask When Starting a Printing Business
So, you want to start your own printing business. You dream of designing quality products and apparel from your own…
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Action Plan Guidelines for Revamping Your Sales Process
Once you’ve committed to sales process improvement, it’s time to put a plan into action. Use these questions to keep track…
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How does a business know when it’s time to grow?
In general, businesses should make a move only when there are growth opportunities that can benefit your business and give…
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Education
Commit to Sales Process Improvement
Suppose you sent out a memo to your sales force and asked them, “Please describe the steps in our company’s…
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Building Your Impressions: More Than Signs, Part Four
Over the last decade, my company transformed from sign maker to building impressions and grew into added lines of products,…
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What makes a marketing campaign effective?
Any time you do an ad or promotional campaign, you should follow this checklist of an effective marketing campaign: It…
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Education
Upselling: A Piece of the Sales Puzzle
Anyone who has ever sold anything, at some time or another, has heard, “You have to upsell if you’re going to make…
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5 Ways to Communicate Better with Customers
I tend to do a lot of my communicating via email. Part of that is because I don’t like talking…
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Education
Financial Steps for Replacing a Laser Part
There are some laser parts that wear out that do not prevent you from a day of lasering yet need…
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Ways to Market Your Laser Company
For a business that specializes in engraving, the proof is in the end result. People need to see engraving and…
