Awards
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What is the key to a smart trophy shop display?
A smart display of trophies should include multiple sizes, styles, and colors and include examples of completed trophies in different…
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What are the benefits of offering sublimation?
Diversification is the biggest benefit of sublimation. Sublimation is a complementary technology that enhances awards and engraving businesses by expanding…
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Selling to the Corporate Awards Market
The corporate awards market has shrunk a little, with fewer organizations thriving the way they were pre-2008. However, there is…
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Five Pointers for Trophy Retailers
Know the purpose of the award: Why is this client in need of an award? What kind of experience are…
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What are some unique sublimatable items currently on the market?
Slate is a popular sublimatable item right now. Used more often by photographers, slate actually makes a unique plaque or…
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What is the most popular question you get from customers in your awards shop, and how do you approach it?
Customers want to personalize just about everything. One of the biggest questions we receive is, “Can I engrave this?” We…
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Shop Talk: How to communicate properly with your customers
Proper communication with everyone who walks into your shop is extremely important. Make sure that each person is greeted and…
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Education
Be Smart with CorelDRAW: Cast a long shadow and work transparently
Note: This article appears in the March 2018 issue of A&E magazine. This column is being written to demonstrate practical uses…
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Tips
Determining Business Hours
Business hours should be determined by what works best to ensure that your customers have easy access to your business…
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What business questions should I be asking myself as an awards retailer?
Do I have repeat business for at least 95 percent of the customers that I sell to who have need…
