Awards
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Education
Mixing Mediums: How to spruce up recognition products with color
Customers often create a colorful graphic for an event and will use it in an advertisement or flyer to promote…
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What issues do awards retailers face when laser engraving and marking metal?
In terms of physically marking metal, metals show fine detail, so proper settings play an important role. Metals mark differently…
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Education
The Benefits of Selling Stamps in an Awards Shop
As paper is passed from desk to desk and office to office, there are many opportunities to stamp it along…
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What recognition products are applicable to every budget?
Wall plaques are a standard recognition product in our industry. They may just be the most frequent product ordered by…
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Education
Wordiness Woes: Solving challenges of overly wordy text on awards
When estimating how long it takes to lay out a plate, remember to consider the time making corrections, checking spelling,…
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Education
A&E Asks Women in the Industry: 5 Minutes with Lisa Higginbotham
How long have you been in the awards industry? 19 years in June. What is your background? My background is…
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What are the specific times of year that academic entities purchase awards?
The savvy digital decorator seeks business all year long. Get plugged in to each organization to find out what’s happening…
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How can awards retailers target academic customers?
To get into the academic awards market, visiting the schools and establishing relationships with the right people is essential. I…
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What is the key to a smart trophy shop display?
A smart display of trophies should include multiple sizes, styles, and colors and include examples of completed trophies in different…
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What are the benefits of offering sublimation?
Diversification is the biggest benefit of sublimation. Sublimation is a complementary technology that enhances awards and engraving businesses by expanding…
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Selling to the Corporate Awards Market
The corporate awards market has shrunk a little, with fewer organizations thriving the way they were pre-2008. However, there is…
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Five Pointers for Trophy Retailers
Know the purpose of the award: Why is this client in need of an award? What kind of experience are…
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What are some unique sublimatable items currently on the market?
Slate is a popular sublimatable item right now. Used more often by photographers, slate actually makes a unique plaque or…
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What is the most popular question you get from customers in your awards shop, and how do you approach it?
Customers want to personalize just about everything. One of the biggest questions we receive is, “Can I engrave this?” We…
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Shop Talk: How to communicate properly with your customers
Proper communication with everyone who walks into your shop is extremely important. Make sure that each person is greeted and…
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Education
Be Smart with CorelDRAW: Cast a long shadow and work transparently
Note: This article appears in the March 2018 issue of A&E magazine. This column is being written to demonstrate practical uses…
