It is almost impossible to be successful if you are not competitive but remember not to let your competition determine your selling price. Many businesses let their competition determine their margins. This may mean that you need to develop a different product than your competition in your marketplace. That difference might be your key to success. Keep in mind that many of your prospects and clients are constantly looking for the unique and different. Remember if they are looking at your products, that must mean they are not 100% sold on your competition. Don’t duplicate a failure. Be fresh and original.