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Sublimation Tip: Never sacrifice quality

Trying to cut ink costs results in a reduction in quality. This has a three-fold danger. 

Sublimation is a business where “you get what you pay for.” In trying to cut ink costs, you run the risk of damaging your printer when you choose inks that are not made specifically for the printer you’re using. Impurities, air bubbles, contaminants, and more can get into your ink lines and damage the print head, which is costly to replace.

Second, the chances of producing prints with banding, stray ink spots, and other unintended imaging are much greater, causing rework, wasted materials, and lost time – all of which cost you money.

Third, people will pay more for excellent images, which is what you get using high-quality inks. When you use lower quality ink, you risk producing prints that don’t meet customer expectations, and you can’t charge as much for your products.

-Jimmy Lamb, Sawgrass

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Jimmy Lamb

Jimmy Lamb has 25+ years of product decoration business experience, as well as extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production, and management. Jimmy worked at Sawgrass Technologies as the manager of communications and education, where he was instrumental in developing its educational seminars and webinars.

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Charlie Fox

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