Tips
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Try This: Engrave and Paint-Fill a Compact Mirror
Mirrors are all around us. From a small compact mirror to large home décor pieces and furniture – there are…
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Pitch Symbolic Awards to Corporations
Corporate awards are still a large market for awards retailers; however, pitching new ideas that they may not be aware…
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How to Create Tactile Characters
For the tactile characters, use appliqué with top-quality adhesive. Remove the plaques from the engraver immediately and weed away the…
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Advice for First-Time Multi-Stage Sandcarvers
Patience and practice are key when attempting a multi-stage sandcarving project for the first time. You’re not going to get…
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How can embroiderers start using specialty threads?
Lisa Pfeifer of Stitch It International talks about getting stuck in a rut. It’s easy to get caught up creating…
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Building Your Impressions: More Than Signs, Part Four
Over the last decade, my company transformed from sign maker to building impressions and grew into added lines of products,…
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5 Things to Know About Heat Transfer Paper
Looking to expand your personalization business? Want to make T-shirts or apparel that will really stand out? Get your feet…
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What makes a marketing campaign effective?
Any time you do an ad or promotional campaign, you should follow this checklist of an effective marketing campaign: It…
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What are some out-of-the-box substrates to sublimate?
There are so many items we interact with on a daily basis that are sublimated – things we don’t even…
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Upselling: A Piece of the Sales Puzzle
Anyone who has ever sold anything, at some time or another, has heard, “You have to upsell if you’re going to make…
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How do I choose the right sublimation paper?
First, let’s talk about the three different sublimation paper categories. These may be different than other suppliers, but my experience has shown…
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5 Ways to Communicate Better with Customers
I tend to do a lot of my communicating via email. Part of that is because I don’t like talking…
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Financial Steps for Replacing a Laser Part
There are some laser parts that wear out that do not prevent you from a day of lasering yet need…
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Ways to Market Your Laser Company
For a business that specializes in engraving, the proof is in the end result. People need to see engraving and…
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Overcoming Crooked Placement with Heat-Applied Graphics
Crooked placement is perhaps the most common mistake with heat-applied graphics. Getting everything on your garment placed correctly without the…
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Increasing Screen Longevity
There is no single factor that determines how long your screen will last; there are many. All screen printers face…
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