Tips
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Offer the Highest Quality Graphics for Your Customer’s Items
I have a number of graphic databases resulting in a few million graphics to offer; however, no matter how many…
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Effective Ways to Gain New Customers
A website can be an effective way to obtain customers. By offering your engraving services online, you are expanding your…
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Utilizing Concise Communication to Market Your Business
Networking is a good marketing tool, but it is only the first step to making a business stronger. In today’s…
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Operate Your Business as If You Plan to Sell It
I often make the statement that we should start our business as if we are planning to sell it. My…
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How do you get the word out that you produce personalized wedding gifts?
In addition to photographing all the products you make and posting them to your Facebook and Instagram pages, I suggest…
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What exactly are UV-LED printers?
UV-LED printers jet a curable ink through an inkjet print head. Printers are equipped with a UV-LED lamp(s) that offer…
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How can retailers make consumers love their brand?
Brand recognition/equity is expensive. Getting your logo out there, advertising, reach, frequency, exposure – all those things are costly. Locally,…
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Why is crystal a popular substrate for decoration?
Crystal’s versatility is unmatched, with the capacity to take on almost any design imaginable through various production methods such as…
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What are some simple tips to increase productivity when laser engraving?
Start with choosing a high-speed model laser engraver for your applications. From there, you’ll want to choose the right DPI…
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What’s one way to deal with a high-maintenance customer?
Some customers require much more effort on your part. They are “high maintenance” kind of people. They take forever when…
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What sectors does fire-resistant embroidery thread serve?
As industries have increased their safety concerns and raised safety standards, we’ve seen the need for fire-resistant embroidery thread flourish.…
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4 Categories of Common eCommerce Missteps
ECommerce has become familiar enough that we might as well drop the “e” and consider online sales to be a…
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The Value of Defining Your Target Customers
The first step to become a customer-centric business is to clearly define who your customers are, as well as clearly defined expectations…
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What are the best ways to encourage booth traffic at a trade show?
Exhibiting at a trade show is always an excellent option for promoting your brand and introducing your products to new…
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What is the standard size and thickness of engraving plastic sheet?
The standard sheet sizes we use in the industry for plastic sheet are based on the size of the extrusion presses and…
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What should I keep in mind when purchasing a laser engraver?
Warranty, maintenance service, and operating costs The laser machine’s safety and declaration of compliance with the Customs Union technical regulations…
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