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Education
3 Ways to Make an Award More Modern
With the continual upgrades to the smartphone, more and more people embrace photography. 1.2 trillion photos are posted to social…
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Tips
Putting a Price on High-End Crystal and Glass Awards
The first thing to remember is crystal and glass has a high-perceived value. They look more expensive than they actually…
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What is the best way to clean finished glass and crystal to avoid scratching it?
A microfiber cloth is gentle, so you’re less likely to scratch the crystal when polishing and cleaning. A light cleaner…
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What challenges can sandcarving present?
To get sandcarving right, you need to understand your machine, your masks, and your artwork. If you create a mask…
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What are the no-no’s of sandcarving?
Small, unreadable fonts. Your customers want to be able to read what’s on the awards they purchase. Too much pressure. The amount…
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What questions should I ask to better understand the needs of a corporate client?
Below are questions to help you learn more about your client’s internal marketing needs. Do you currently have employee recognition…
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What are some general artwork considerations to keep in mind for sandcarving projects?
Bold, open, sans serif fonts work best for deep etching, and if at all possible, avoid small script fonts. We…
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Tips
Refresh Your Awards Catalog
Adding new awards is something you should do as often as you can. When your suppliers add new awards, you…
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Tips
Offering Art Glass Awards in Your Shop
Corporate America loves color and elegance, and that’s exactly what you’re offering with art glass awards. If you display art…
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What are some popular decorating trends among corporate clients?
We see a lot of corporate clients that want 3-D subsurface awards and gifts. It’s an imprint process that not…
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Tips
Pointers for Selling High-End Awards
Get referrals from the people who come in to order sports trophies for kids. These moms and dads often work…
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Why is optical crystal a popular substrate for sandcarving?
Optical crystal has a higher perceived value for awards because it looks so much more expensive than it actually is.…
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How can a business show it appreciates its customers?
Send them a small thank-you gift with a handwritten card. The handwritten card is a huge gesture because you’ve taken…
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Tips
Giving Back to the Community
Giving back to the community allows employees as well as those in the community to feel good about a company.…
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Features
Combine Imprints to Create the Perfect Customized Awards
Note: This article appears in the August 2019 issue of A&E magazine. To ensure that you can access this and other industry-focused pieces,…
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Features
Try This: Color-Fill a Deep Etch on Sandcarved Glass and Crystal
Create a lasting memory for an award recipient by combining a beautiful deep etch with a pop of color. We’ve…
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