Education
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What do I do when a customer says they can get services down the road for a cheaper price?
I am always amazed at how many customers say this to business owners in our industry. These same customers would…
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The Digital Eye: Anaglyphic 3D
RGB digital images are composed of three color channels. Repositioning the contents of a color channel up or down, or…
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Designing Signs: It’s All About the Base
It’s 9 p.m. on a Saturday and you find yourself struggling to come up with the finishing touches on a…
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Building Your Impressions: Cackling to Grow Your Business
When it comes to marketing and advertising, for me the fun kicks in with the creation and development of the…
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The Best Defense Is a Good Defense: Protecting your business’s reputation
Make sure that you are doing what you have to do to make content about your company as positive as…
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Building Brand Recognition for Awards Retailers
Awards retailers in particular have a variety of different audiences they want to communicate with – from big corporate clients…
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Create an Annual Personal Financial Statement
What is the personal financial statement going to tell us? First, the financial statement estimates your value – what you…
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Points for Effective PR
I’ve always thought that regardless of the marketing platform – in print, over the airwaves, or in the cyber universe…
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What size air compressor should I use?
The size of your air compressor will vary with the size of nozzle and type of blaster. For example, a…
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What are some untapped markets for laser engraving?
I would say there are two untapped markets for laser engraving, and they are diverse. One is metal marking for…
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How do I know if I’m ready to add another production capability to my offerings?
The main way to determine if you are ready to add another production capability to your menu is if your…
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What different decoration methods work well together for a mixed-media look?
From my experiences, there are few decoration methods that work well together. Water-based screen printing and heat transfers work well…
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Where can I get design inspiration when creating artwork for clients?
Pre-designed digital clipart collections are great tools. They can provide visual direction, help stimulate creative thoughts and ideas, and provide…
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How can I make sure my shop is better than the next guy’s?
By being diligent and proactive. Keep it clean. Remember, your customers are looking at everything. Keep it stocked. Nothing will…
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What’s the best way to get my vinyl and heat printing supplies organized?
If you have a lot of material laying around, try plastic bins that are open facing or ones with drawers…
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What are some popular heat transfer items for spring and summer?
As far as vinyl goes, metallic heat transfer vinyl (HTV) is gaining popularity. Consider incorporating this glitzy vinyl into your…
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