Education
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How does your website reflect your sublimation products?
If you have an easy-to-navigate website but your product photos are poor quality, customers will assume your work is poor…
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How to Improve Your Vocabulary, Part One
Given the importance that language plays in our daily lives-think about your own communication with your customers and employees-we felt…
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The Digital Eye: Brush up on Brushes
If you think about it, the methods used by painters and computer artists differ mainly in the physical application of…
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What should all marketing messages include?
All marketing messages should include seven important components: A clear, telegraphic headline An illustration of good value/ or a customer’s…
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What is the easiest way to determine laser parameters if a material isn’t in your machine’s material database?
Typically, starting with low power and high speeds when cutting and engraving new materials ensures a low laser impact on…
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What are some ways retailers can utilize video marketing?
Take a short video of a product or service the shop offers and embed the video on your website. Spin…
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When applying a sandcarving stencil to glass drinkware, how do you prevent it from rolling?
The glass item needs to get blocked in so to speak. You can accomplish that by using wedges made from…
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How can a business avoid losing customers?
Customer service and quality is key to keeping customers. A positive experience, either online ordering or in-person, can make or…
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What are some foundations of sales every apparel brand needs to know and learn?
There are four vital pillars that makeup business sales. These pillars are quality, price, skill, and customer service. Quality means making…
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Implement Innovation, Reward Creativity
Motivate individuals or teams who come up with winning ideas by actively recognizing innovation, perhaps through a reward campaign. You…
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How can a business choose a proper compensation plan for its sales reps?
Sales commissions, in incentive-based plans, usually account for 30 to 50 percent of a sales rep’s cash compensation and are…
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What are some popular design trends I can apply to my sublimated products?
This particular design trend has been around for a little while but is still popular: chevron patterns. The great part about this…
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What is the general perception of decorated wood?
Wood is easily engraved and holds high-value perception whether used with trendy colors or left to traditional natural beauty. Color…
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How does the importance of color carry over to the worldwide web?
It is important to recognize that the importance of color carries over to the worldwide web. The majority of retailers…
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What are the benefits of upgrading your business’s computers?
You may not realize how much time is wasted when your computer lags because it is multitasking or has run…
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What’s newly trending in the sublimation market?
PU (polyurethane) synthetic leather or eel skin wallets and pocketbooks are taking off in the sublimation industry. They appeal to…
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