Education
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5 Questions to Ask When Building a Marketing Strategy
When creating a marketing strategy for your business, there are five key questions (and one bonus question) that you should…
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Top 5 Social Media Mistakes to Avoid as an Apparel Decorator
Building a brand identity on social media is a great idea for almost any company, but it can have its…
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What affects the amount of pretreatment I apply to a garment?
Several of the variables that affect the amount of pretreatment applied to a shirt to achieve an optimal print are…
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How do I know the true value of my work?
The true value of the work in any market is what a customer is willing to pay. Sell your unique…
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How often should you perform a check on your fume extraction unit?
Every time you use the extractor, be sure to look at the user display (all professional fume extractors have one).…
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What are the most popular awards products and who is buying them?
Trophies and resin awards are still very popular with youth sports, as well as medals. For adults, we see more…
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What are the typical costs of blasting equipment?
Blasting equipment consisting of a cabinet, a pressure blaster, a dust collector, and reclaimer. Blasting systems vary in price according…
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How do I gather information about a client without seeming too pushy?
It’s all about asking the right questions at the appropriate times in the sales process. Those critical times are when…
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What techniques can businesses employ to keep their physical and online presence working hand-in-hand?
Try promoting these physical events online: Open houses Store events Sidewalk sales Drawings/contests In-store redeemable coupons Tie online purchases to…
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Establishing Workplace Safety
Although you can never prevent an unexpected negative occurrence, it is a good idea to have a plan for you…
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Top 10 Soft Substrates for Heat-Applied Decoration
Beyond apparel, these are the most popular soft substrates recommended for heat-applied decoration: Hats are always a popular pick, from…
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What are some advanced printing techniques DTG printers can employ?
Advanced printing techniques using a DTG printer are all about trial and error. As you continue to use a DTG…
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Creating a Foil Look with Vinyl
The process to create a foil print using a vinyl cutter and heat press is simple. Cut a graphic from…
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Do I need more than one extraction unit if I run multiple lasers?
It is possible to connect multiple lasers into an extraction system if the unit has enough air flow and filter…
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How can I sell retail-inspired apparel in the decorated apparel world?
Instead of pitching apparel to your clients via a hanger, take the opportunity to wear some of the latest retail-inspired…
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What are the benefits of offering personalized jewelry?
Offering personalized jewelry can provide your company with a fantastic revenue stream. Both men and women are constantly looking for…
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