Education
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What types of signage have no rules or requirements?
Signs that give the names for companies or office occupants and their titles have no requirements. Company logos are always…
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What are some markets I should target for custom-cast awards?
Some of the target accounts for premium custom-cast awards include: Insurance companies Car dealerships Manufacturers that sell through distributors –…
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Can you sandcarve ceramic?
Ceramic material yields great results when sandcarved. Sandcarving removes the glaze and reveals the ceramic underneath. Since the ceramic material…
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Why isn’t there a single digitizing technique to make all designs look alike?
Digitizing is an art. Every stitch within a design is subject to artistic interpretation. A digitizer must decide which type…
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Where should I sell my sublimated products?
A lot of people tend to think about selling on Etsy, and I think that’s a good choice. But I think…
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How can shops gain knowledge from each other without spilling secrets to direct competitors?
Reach out to a similar business in a different region. People like to discuss their business. They enjoy sharing what…
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How can shops better brand themselves?
According to a Cone Communications/Ebiquity Global CSR Study, 90 percent of consumers would switch brands to one associated with a…
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What is a good practice when laser marking an unknown substrate?
Whenever you are laser marking an unknown product or substrate, it is important that you exercise caution when determining your…
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What is a micro blaster?
In general, it is a miniature blaster that has a stylus-type hand piece with a nozzle opening of about a…
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How can I change a photo to a line drawing in CorelDRAW?
Depending on the type of photo, there are a few ways to convert a photo to a line drawing. One…
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What kind of perceived value do glass and crystal products present?
Crystal products are timeless and their perceived value is greater than the actual cost. The beveled cuts and light refraction…
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Call Back Existing Customers
Study after study has shown that the cost to do more business with existing customers is far less than finding…
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The Positives of a Negative Facebook Page
One idea to combat negative reviews is to have a regular Facebook page for your company, along with a second…
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Streamlining the Sales Process
Some businesses have purchased and implemented contact-management or customer relationship management (CRM) software programs to get a handle on the…
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How do I remove a transfer from the top platen of my heat press?
In a recent Stahls’ TV Morning Show, Jenna Sackett answers questions on heat printing challenges. One question addressed was: If…
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Understanding Your Place in the Business World
We can all enjoy our work if we think about it as the main reason for our existence in the…
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