Education
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What’s one way to deal with a high-maintenance customer?
Some customers require much more effort on your part. They are “high maintenance” kind of people. They take forever when…
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What sectors does fire-resistant embroidery thread serve?
As industries have increased their safety concerns and raised safety standards, we’ve seen the need for fire-resistant embroidery thread flourish.…
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4 Categories of Common eCommerce Missteps
ECommerce has become familiar enough that we might as well drop the “e” and consider online sales to be a…
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The Value of Defining Your Target Customers
The first step to become a customer-centric business is to clearly define who your customers are, as well as clearly defined expectations…
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What are the best ways to encourage booth traffic at a trade show?
Exhibiting at a trade show is always an excellent option for promoting your brand and introducing your products to new…
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What is the standard size and thickness of engraving plastic sheet?
The standard sheet sizes we use in the industry for plastic sheet are based on the size of the extrusion presses and…
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What should I keep in mind when purchasing a laser engraver?
Warranty, maintenance service, and operating costs The laser machine’s safety and declaration of compliance with the Customs Union technical regulations…
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What is a solvent vinyl transfer?
This is a tried and true decorating method that most decorators probably haven’t heard of unless they are also involved…
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5 Cardinal Rules for Conducting Team Meetings
In team-based organizations, it is not unusual for employees to spend as much as 70% of their time in meetings.…
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How can embroiderers utilize water-soluble stabilizer?
In a recent video from Ricoma, Laura Gomez breaks down water-soluble stabilizers and how to use them. Water-soluble stabilizer is…
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Why should I add UV-LED printing to my awards shop?
Color, color, and color. Your customers want full-color – give it to them. The future of your awards company depends…
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Which heat press should I buy for sublimation?
I always recommend USA-made presses to ensure many years of service with excellent support. Swing-away style presses are my personal…
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How can a retailer process large-volume sandcarving orders?
When the large order comes in, you have help, such as a custom mask service to produce your photomask stencils.…
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What makes chemical etching a desirable decoration method?
Chemical etching creates a permanent and deep impression in the metal. This increased depth over other engraving methods allows for…
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What should be a printer’s first consideration when an inquiry for a job comes through the shop?
When a printer is presented with an inquiry for a job, the first consideration should be the fabric composition on…
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9 Pointers to Successfully Run a Home-Based Business
My advice is to run the business as if your clientele can’t tell if you are a brick-and-mortar store or…
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