What are some simple ways to build relationships with customers online?

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Use social media to show off your work. Social media is a powerful platform for influencing, as well as a way to get reviews and build a rapport with customers. In turn, this helps you build new relationships and new customers. Our suggestion is to show samples on social media and on your website.

Keep your website up to date. If you don’t have a website, make one. It is easier than ever with sites such as Square Space, Wix, Weebly, and more. These sites have drag-and-drop editors that anyone can use, and they are inexpensive to keep. Use your website and your social media accounts to ask for reviews and referrals.

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Sara Nicholson

Sara Nicholson is the communication and digital engagement specialist at Universal Woods. She works with Universal Woods' three brands: ChromaLuxe, Unisub, and ResinDek.

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