Education
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What are currently the most popular products in the home décor market?
Almost anything that is in a home can be customized – coasters, drinkware, placemats, wall décor, pillows, etc. Coasters are…
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What questions should I ask to better understand the needs of a corporate client?
Below are questions to help you learn more about your client’s internal marketing needs. Do you currently have employee recognition…
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Who is the ideal patch customer?
Several markets can be fertile ones when it comes to patches. One market is smaller businesses or corporations. Every company…
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Word to the Wise: Prefigure and Prepare
With the end of the year coming up quickly, now is the time to consider the future with a clear…
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How do JPEG and PNG files differ?
JPEGs (Joint Photographic Experts Group) can be either CMYK or RGB color space, but do not support transparency (hence always…
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Why should a retailer offer glass and crystal awards?
Retailers should sell glass and crystal awards because they are timeless and long-lasting. There is elegance in crystal and glass…
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For shops reclaiming manually, what equipment do they need?
If you are reclaiming manually, there are a few recommended pieces of screen-printing equipment. The first one is a dip…
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What should I keep in mind when deciding on what company to purchase a new laser from?
There are several models out there that are comparable both in price and capabilities. An important factor to consider is…
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How can a business owner create boundaries to maintain a healthy work-life balance?
Many entrepreneurs fall into the trap of working around the clock, sacrificing weekends, sleep, family meals, and breaks to keep…
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How can a decorator increase laser production speeds for large orders?
We believe that it depends on your processed object and type – the key is to choose the right laser…
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Managing Customer Expectations (Screen Printing Edition)
When we acquire a new client, we sometimes need to explain technical concepts. The need for explanation is essential not…
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Why is my DTG print fading with washes?
When it comes to colors fading with DTG, it will depend on the situation. When printing on light and dark…
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The Curse of the Cottage Industry
The industry of apparel decoration is made up of a diverse mix of business models. Traditional retail storefronts make up…
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How can decorators ensure a clean application and avoid making a mess with UV glitter applications?
UV glitter applications are pretty amazing. This high margin product allows you to offer your customers products that they can’t…
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What can be done to ensure a heat press closes evenly?
Check that your press closes evenly by cutting a sheet of paper into four squares and placing half of each square…
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What are some products to consider for the holiday season?
Personalized tile boxes ChromaLuxe photo panels with kickstands Serving trays Puzzles Coasters Picture frames Ornaments Magnets Interior wall décor/Signs of…
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