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What are some limiting beliefs awards retailers should let go of?
Many small businesses think this: When I get a better location, people will come. When I get that new machine,…
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Margins: are they right and how do you know what they need to be?
I suggest you go about answering this question by working backward. First, be honest with yourself and come up with…
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How can an awards shop finetune its client list?
We value every client, but there are those that take up a lot of time, and we would all like…
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Is it a good idea to clean up your list of accounts?
It has been said for years that the customer is always right, but is that a true statement? I don’t…
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What is the role of product presentation in small business success?
It is up to us as the leaders of our business to package our offering so it is attractive and…
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Who should you extend credit to and why?
Accepting credit cards is a regular business practice and is nearly a necessity for all businesses, both large and small.…
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What sales presentation techniques are valuable for awards retailers?
Closing. You should start closing the sale from the first call. As soon as the prospect interacts with you in any…
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Why should I rotate the samples in my showroom?
Moving items and changing colors can give your showroom a quick change to make a big difference. Try it but…
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How can small retail businesses effectively stay relevant?
Retail is not for everyone. It is much like our higher education where they say everyone should be a computer…
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How has the awards industry been affected by evolving changes in marketing practices?
The awards business has grown and expanded into other venues – promotional products, groups, schools, and other small businesses are…
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Education
Customer Service Cue: Responding vs. reacting to a negative issue
Good clients are difficult to locate and obtain; that is why you should always respond, not react, to their negative…
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Creating a Sound Financial Statement
A good financial statement is of great importance to every person and business. Whether for your business or personal finances,…
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Education
Create an Annual Personal Financial Statement
What is the personal financial statement going to tell us? First, the financial statement estimates your value – what you…
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Education
Create an Annual Financial Statement
An annual financial statement will show you how business is doing as well as how you are doing in all…
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