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How can I differentiate myself from the competition?
If you show the same products as everyone else, it will be difficult to anticipate the profit margins you might…
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How can I get into the memorial business?
One product that engraving professionals can create is marble and granite plaques. Almost all of us already have the capability…
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Why spend time and effort on social media?
Being on Google+ or any other social media forum and talking about search terms that are important to your business…
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How to Sublimate Hard Substrates
Before you begin, understand that your substrate must be coated with a polyester-based coating and be able to withstand high…
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Benefits of Offering Wood Products
Wood products, especially laminated products, can have a classic aesthetic that will last a lifetime. Wood grain, unlike stylized colors…
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Top Equipment Tips for Sandcarving Various Substrates
If you want to offer both brick and glass sandcarving, you should consider having two different sandcarving cabinets. 1) You…
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Qualify Your Tools for Optimal Performance
If you think qualifying your tools is a step you do only once, then we have important news for you.…
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Don’t Cut Yourself Short: Upsell where you can
When taking orders or building out your pricing grid, identify different ways that you can charge more for personalized items…
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Finding Your ROI in Grand Format
Grand-format printing has been in the industry for more than 20 years. It started with the traditional screen presses, moving…
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Flexible LED Tube Products
“Is that neon?” I ask my wife and friends during lunch, pointing to some lettering on the wall of the…
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What’s the most important thing to remember when starting out in sublimation?
You get what you pay for, and you want a good company to support you and teach you how to…
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What do I need to consider when sandcarving stone?
Sandcarving stone pieces presents several unique issues that must be considered. First, the surface of the stone that is to…
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Can you offer some advice to those who want to add apparel decoration to their business?
Show samples, either in your showroom or during your sales calls if possible. And if you can, show samples that…
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What are the benefits of offering made-in-America products?
Aside from the satisfaction received from being a retailer that offers U.S.-sourced products, there are a number of other reasons…
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Shop Talk: Making Screen Printing Magic with Minimal Resources
I’ve been meaning to write this particular Shop Talk for a long time and document each step of the simple…
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Chat with Matt: An interview with Josh Culverhouse
This month’s interview is with Josh Culverhouse, Graphic Innovations Market Manager of ORAFOL Americas. From drawing board to shipped product,…
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