Erich Campbell

Erich has more than 18 years experience as an award-winning digitizer, e-commerce manager, and industry educator. He empowers decorators to do their best work and achieve a greater success. A current educator and long-time columnist, Erich takes every opportunity to provide value to the industry.

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Features

Erich CampbellJune 29, 2023

E-Commerce: The Company Store Option

Selling online is no longer revolutionary. E-commerce has become just part of doing business, one of the many channels by…
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Education

Erich CampbellJanuary 21, 2022

Goals & Practices in Embroidery: Part 2

In Part 1 of Goals & Practices in Embroidery, we covered SMART goal setting and considerate action plans. In this…
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Education

Erich CampbellJanuary 6, 2022

Goals & Practices in Embroidery: Part 1

Every January, your local gym fills with hopeful souls looking to attempt their latest round of New Year’s resolutions. Though…
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Education

Erich CampbellAugust 5, 2021

5 Simple Steps to Headwear “Hooping”

This article appears in the August issue of GRAPHICS PRO. To make sure you don’t miss out on other industry-focused…
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Education

Erich CampbellMarch 30, 2021

6 Tips for Taking Your Embroidery from Craft to Commercial

With so many machine manufacturers, software suppliers, and materials vendors realizing the potential of the hobbyist and home decorator market,…
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Education

Erich CampbellDecember 7, 2020

How to Offer Novelty to Your Embroidery Customers

Presenting something new—whether it’s a new type of garment, a decoration style uncommon in your area or even something so…
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Tips

Erich CampbellApril 23, 2020

Maintaining Informational Workflow in Your Embroidery Shop

The way information is stored and transmitted can make a significant difference in how quickly your shop completes an order.…
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Tips

Erich CampbellApril 23, 2020

What is a straight embroidery stitch?

A straight stitch is a line of repeated single stitches usually used for lines or details under .8mm in thickness.…
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Tips

Erich CampbellApril 6, 2020

Word to the Wise: Be a Consultant Not a Commodity

Embroiderers too often become blindly focused on the complete reproduction of our clients’ source images above all other considerations. Though…
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Tips

Erich CampbellJanuary 20, 2020

Discover Your Strengths and Weaknesses

Grab a piece of paper and get ready to write. First, answer the following questions, without judgment or editing: What…
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Tips

Erich CampbellDecember 11, 2019

Word to the Wise: Prefigure and Prepare

With the end of the year coming up quickly, now is the time to consider the future with a clear…
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Features

Erich CampbellSeptember 26, 2019

Reaching Embroidery Success

Most often, success in the world of business comes down to how well you’re able to get through the growing…
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Erich CampbellAugust 27, 2019

For shops expanding, what’s the next best equipment purchase?

For those who must have a new toy to add to their machines and presses, one of my top choices…
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Erich CampbellAugust 19, 2019

What can embroiderers do to execute small lettering successfully?

Measure the height of your smallest letter (including lowercase). If it’s below 5mm, you may have issues stitching with standard…
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Erich CampbellAugust 13, 2019

How can embroiderers ensure successful stitching?

Here are some skills and necessary information you’ll need to stitch successfully. Machine operation and maintenance General processes can be…
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Tips

Erich CampbellJune 6, 2019

How to Create Perceived Value: Packaging and Finishing

If you have talked to anyone about pricing in the last couple of years and gone beyond the nitty-gritty of…
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