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Education
Habits for Heat Press Health
Take care of your heat press. Calibrate the temperature of your heat press at install time and every six months…
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What are some unconventional ways to market sublimation services?
Online marketing and advertising are certainly tried-and-true methods to get your name out there, but if you’re still looking for new ways to…
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Can you sublimate 50/50 polyester/cotton shirts?
Yes, you can sublimate 50 percent polyester/50 percent cotton fabric. Keep in mind, however, that only 50 percent of the…
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Education
Picking Products the Ladies Will Love
The buying demographic is heavily young and female, and often spontaneous; so, things that have patterns or monograms, are colorful,…
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Approaching Event-Driven Marketing
When offering on-the-spot products at events, only promote a few products. You might try: taking a picture of someone at…
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Education
Sublimated Outdoor Signage: Offering a realistic pitch
Don’t oversell the attributes of products that are placed outdoors because they will fade over time. Ask your sublimation partner/distributor…
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Education
Pantone Like a Pro
Corporate America almost always uses Pantone spot colors to identify the colors used in logos and other printed items. Being…
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What is the difference between Reveal S and direct-to-garment printing?
With DTG printers, the shirt must be aligned on the DTG’s platen to be printed. Once printed, the shirt must…
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Let Prospects Find Their Way to You
Let your prospects beat a path to your door. Always put your contact information on every product you sell, i.e.…
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Education
Hire Aspiring Graphic Designers
Your job is to create artwork that your clients love and will pay for. If you lack the ability to…
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What is the proper way to cool a sublimated mug?
Allowing a mug to cool slowly can result in a degraded image due to outgassing – the evaporation of ink…
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What are the specific times of year that academic entities purchase awards?
The savvy digital decorator seeks business all year long. Get plugged in to each organization to find out what’s happening…
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How can awards retailers target academic customers?
To get into the academic awards market, visiting the schools and establishing relationships with the right people is essential. I…
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Use Product Templates for Sublimation Designs
A good design should always begin with an accurate software template. Use templates (offered by your printer manufacturer) to accurately…
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