Pantone Like a Pro

Of all the challenges digital decorators encounter, none is greater than the need to deliver the right colors. Arm yourself with color-matching mastery to bring new efficiencies to your business.

Corporate America almost always uses Pantone spot colors to identify the colors used in logos and other printed items. Being able to correctly match these colors will make you a pro. Unfortunately, most sublimators use their computer monitor to choose colors. Since almost all monitors display colors differently (and sometimes inaccurately), this is not a good plan.

So, how do you do it? Acquire a Pantone Formula Guide and then ask your equipment manufacturer to provide a digital color chart. Simply print and press the digital color chart onto a substrate and then hold the selected Pantone color against that chart to find a match. You’ll then reopen the color chart on your computer and use the matched color to edit/paint within your design program.

-David Gross, Condé

Condé Systems president

David Gross

David Gross is the president of Condé Systems, Inc. For over 30 years, he has developed and built the Mobile, Alabama based company into the premier source for printers, substrates, and consumables serving the sublimation and digital heat transfer industries. David's goal has always been to provide business owners the superior guidance and resources needed to be successful at these exciting and profitable decorating technologies. Gross regularly contributed articles to A&E magazine as part of his “Road to Sublimation Success” series and continues to contribute to GRAPHICS PRO. He has co-authored several books including RTSS: Harnessing the Power of Sublimation for Outstanding Profits, RTSS: Cashing In On The ChromaLuxe Revolution, The Sublimation Journal, and others. He can be reached by email at

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Charlie Fox

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