Picking Products the Ladies Will Love

Your potential profit lies in the hands of young women. Have you mastered their buying habits?

The buying demographic is heavily young and female, and often spontaneous; so, things that have patterns or monograms, are colorful, and that are personalized sell fast with this customer. You could even break it down further: products you wear and carry, dorm room, home, and office accessories, and so on – those are all great candidates for products that the ladies will love.

For example, a lot of the products that we sell are dry erase. Every home has Wi-Fi, so one way you could market something like this to that demographic is by customizing the board with the name of the person or family and then writing the password for guests to see.

Our Shot Box, for instance, is an inexpensive, but attractive wood frame, with sublimated hardboard on top of it. If you look around Michael’s or other craft stores, you’ll see this is a popular product for hanging on the wall.

-David Gross, Condé

Condé Systems president

David Gross

David Gross is the president of Condé Systems, Inc. For over 30 years, he has developed and built the Mobile, Alabama based company into the premier source for printers, substrates, and consumables serving the sublimation and digital heat transfer industries. David's goal has always been to provide business owners the superior guidance and resources needed to be successful at these exciting and profitable decorating technologies. Gross regularly contributed articles to A&E magazine as part of his “Road to Sublimation Success” series and continues to contribute to GRAPHICS PRO. He has co-authored several books including RTSS: Harnessing the Power of Sublimation for Outstanding Profits, RTSS: Cashing In On The ChromaLuxe Revolution, The Sublimation Journal, and others. He can be reached by email at

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Charlie Fox

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