Approaching Event-Driven Marketing

There's a wealth of opportunities at events. Try different approaches.

When offering on-the-spot products at events, only promote a few products.

You might try: taking a picture of someone at the event, or having someone send their pictures of themselves at the event, and then sublimating it onto a product.

You could even use a green screen to come up with a custom background for the event and then take pictures of people standing in front of it, then print it out and sublimate it.

-David Gross, Condé

Condé Systems president

David Gross

David Gross is the president of Condé Systems, Inc. For over 30 years, he has developed and built the Mobile, Alabama based company into the premier source for printers, substrates, and consumables serving the sublimation and digital heat transfer industries. David's goal has always been to provide business owners the superior guidance and resources needed to be successful at these exciting and profitable decorating technologies. Gross regularly contributed articles to A&E magazine as part of his “Road to Sublimation Success” series and continues to contribute to GRAPHICS PRO. He has co-authored several books including RTSS: Harnessing the Power of Sublimation for Outstanding Profits, RTSS: Cashing In On The ChromaLuxe Revolution, The Sublimation Journal, and others. He can be reached by email at

View all articles by David Gross  
Avatar of Charlie Fox

Charlie Fox

View all articles by Charlie Fox  

Related Articles

Back to top button