Commercial and Lighted Signs
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Building Your Impressions: More Than Signs, Part Four
Over the last decade, my company transformed from sign maker to building impressions and grew into added lines of products,…
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Education
Video of the Week: He Found His Calling on the Wall
This week’s video of the week features Jason Coatney of Brooklyn’s Colossal Media, in a video put together by the…
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Education
Exploring Magnetic Signage and Media
Magnetic signs continue to increase in popularity while the sign industry finds new and creative ways to use them. Car…
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Building Your Impressions: More Than Signs, Part Three
My company went from being a sign provider to becoming a source for design and brand solutions, and it opened…
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Education
Video of the Week: Hand-Lettering a Vintage Look
This week’s video of the week goes back to 2014, when Dominick Savino of Long Island, New York, posted this…
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Building Your Impressions: More Than Signs, Part Two
Today our company primarily produces signs and printed graphics, but now also provides many other branding-related products, including custom canopies,…
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Building Your Impressions: Grow Your Business by Being About More Than Signs
The day a customer called to ask for a “building impression” instead of just another sign was an important day…
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Features
Channel Letters: Non-Routine Retrofits
In life, things aren’t always as they appear. Sometimes even the most seemingly routine tasks can present challenges. Well, retrofitting…
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Building Impressions with Cerebral Signage
A friend of mine recently sent me an article from Harvard Business Review titled “Plan a Better Meeting with Design…
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In the Trenches: Alright, Good Night
I never planned to be a sign man, but neither have I determined what else I should have done. But…
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Education
Video of the Week: The Not-So-Lost Art of Gilding
Andrew Lawrence opened up his sign shop, Gentleman Scholar Signs, in 2012. In producing his work Lawrence is a fan…
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Education
Standoff Systems: Give Your Signs a Lift
Standoff systems may, at first appearance, be an industry tool, but once you see one, they become ubiquitous. “When you…
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Cerebral Signage: Applying Design Thinking to Signs
Design thought is the blending of intelligence and imagination with creativity. Smart design wrapped around intellectual data and concepts can…
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Education
Looking for Trouble: Tell Me the Truth
Some things just feel better when they have that analog swing. Vinyl records, old style film photography, and of course…
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Education
The Best of the Bend
Channel letters can be seen in millions of highly visible places around the country, on everything from plazas to hotels,…
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Education
Designing Award-Winning Signs: Masonry Makeover
You receive a call from a local HOA who has a significant sized stone monument. They feel it’s time for…
