City of North Myrtle Beach Looks to Watchfire Signs for Digital Signage

Watchfire Signs, a provider of exterior and interior LED signs, was selected by the city of North Myrtle Beach in South Carolina to manufacture a digital message center for the city’s new gateway signage that welcomes millions of vacationers to the resort area every year.

The new gateway sign features a brick base with the North Myrtle Beach logo and a 12’5” X 18’3” 10mm, full-color digital message center.

“We were looking for a way to promote all the events happening in the area, as well as public safety messages, and decided that a digital message center was the most attractive and effective way to do this,” says Suzanne Pritchard, senior planner/urban designer for the City of North Myrtle Beach.

The sign was designed by Tyson Sign Company of Myrtle Beach, which specified using a Watchfire display.

In addition to promoting community events, the city uses the sign for public information and safety messages, including changing regulations during the COVID-19 pandemic. The city recently used the new display to advise residents and visitors to monitor the weather as Hurricane Isaias approached the area.

Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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