Business and Marketing
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Education
How to Speed Up the Equipment-Financing Process
Whether you’ve been in the decorated apparel game for decades or you’re just starting out, you’ve probably realized that having…
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Education
A&E Asks Women in the Industry: 5 Minutes with Lisa Higginbotham
How long have you been in the awards industry? 19 years in June. What is your background? My background is…
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In the Trenches: Paperboy Wonders
I really was a paperboy, at the age of 12, and sold copies of our local daily from a green…
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The Long View: When Good Isn’t Good Enough
“Sales are good!” Yes, that’s music to any shop owner’s ears, but as we start to dig into the new…
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Building Your Impressions: Cackling to Build Impressions and Grow Your Business-Part Two
-Scott Franko There’s a little anonymous poem that I use from time to time to help illustrate the importance and…
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Education
Grow Your Heat Transfer Business
Do you need some pointers on how you can best market your heat transfer business? Here are some ways to…
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Mock-ups Pros and Cons
Selling online has opened up the door for many people that want to go beyond the traditional brick-and-mortar store. Whether…
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Education
Focus on the Right Factors: Sublimation production costs
Many decorators focus only on ink, paper, and substrate costs when determining how much is spent on production. This calculation…
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Education
What You Need From Your Accountant
Bookkeeping is the backbone of financial management. It is the recording of every entry into the company’s ledger or checkbook.…
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How do you brand products if you cannot sublimate directly on them?
Stickers, such as Sublidecal, work great for branding when you cannot sublimate directly onto the product. You can purchase sticker…
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Tips
Mission Statements Matter
Your company mission statement is your beginning statement to your employees, as well as to each of your clients. Do…
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Take Control of Your Online Reputation: How to handle bad reviews
If you have a bad online review, research it before you answer it. It is so natural to just confront…
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Building Your Impressions: Cackling to Build Impressions and Grow Your Business-Part 1
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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What information should I provide in the “contact us” section of my website?
Providing your website visitors with your contact information is a mandatory part of doing business online. However, the methods in…
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Education
Word to the Wise: Long-Term Planning
When it comes to sales and marketing, many of us are guilty of using “tactical” methods versus having a long-term…
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What’s an out-of-the-box way to handle the competition?
Instead of feeling frustrated or threatened by the competition that are offering apparel decoration services, consider that these companies can…
