Business and Marketing
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How do I know if I’m ready to add another production capability to my offerings?
The main way to determine if you are ready to add another production capability to your menu is if your…
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How can I make sure my shop is better than the next guy’s?
By being diligent and proactive. Keep it clean. Remember, your customers are looking at everything. Keep it stocked. Nothing will…
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Education
8 Steps to Improving Inventory Management
Even the most efficient of apparel companies often stumble when it comes to managing excess inventory. Common practices such as…
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Should I consider a turnkey business option or do the work myself from the ground up?
There are a few things to consider when deciding whether a turnkey opportunity is a good one and merits the…
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Education
Create an Annual Financial Statement
An annual financial statement will show you how business is doing as well as how you are doing in all…
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How can I determine which decoration method to add to my offerings?
For shops looking to offer more than one decoration method, the best way to determine which methods will work best…
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Education
Profile Your Best Customers
Begin by developing a geo-demographic profile of your target customers base. Without invading their privacy, start to record as much…
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Building Your Impressions: Cackling to Build Impressions and Grow Your Business-Part Five
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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I’m entering the commercial embroidery market after years of working in the craft market. What do I need to prepare for?
If you don’t like talking about or handling money matters, can’t stand sales or marketing, don’t like serving people, and…
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What challenges do shops face when going green?
One of the biggest challenges in going green is figuring out what to do with the old stuff. Those products…
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Let Prospects Find Their Way to You
Let your prospects beat a path to your door. Always put your contact information on every product you sell, i.e.…
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Is it possible to offer too much customer service?
We all know customer service is critical to the success of any business, but it can be tough to walk…
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How can I build and maintain client relationships?
Building client relationships is ‘selling 101’ these days. If you don’t have a relationship with your customers/clients, you will not have…
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What are some foundations of marketing every business owner should know?
The foundation of any business is its business plan, and the same holds true for your marketing. If you have…
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How can I make my customer comfortable enough to commit to the sale?
Every team knows that there is an incredible advantage to the home field. Offer to meet with customers at their…
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Keep Extra Equipment on Hand
Make an affordable kit of extra equipment parts that most frequently wear or break and need replacement. This kit of…
