Business and Marketing
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Building Your Impressions: Cackling to Build Impressions and Grow-Part Three
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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What is partnering, and how can my business benefit from a partnership?
By “partnering,” we’re not talking business ownership, nor employment, but a professional relationship that benefits your business beyond the value…
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How can I insure my business for the unexpected?
Business owners need to think through their insurance needs properly. A meeting with an agent should be both productive and relevant. Make…
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What should I expect to get from an embroidery conference?
Whether you’re new to the business or a seasoned veteran, you should always stay up-to-date with your industry. The best…
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How to Reduce Last Minute Orders
Take a proactive approach to reducing last minute orders. The easiest way to do this is to prepare a group…
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Features
Shop Snapshot: Awesome Graphics
When Rachel Stuckey began checking into starting a business in early 2007, she thought it would be something she’d do…
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Education
How to Speed Up the Equipment-Financing Process
Whether you’ve been in the decorated apparel game for decades or you’re just starting out, you’ve probably realized that having…
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Education
A&E Asks Women in the Industry: 5 Minutes with Lisa Higginbotham
How long have you been in the awards industry? 19 years in June. What is your background? My background is…
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In the Trenches: Paperboy Wonders
I really was a paperboy, at the age of 12, and sold copies of our local daily from a green…
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The Long View: When Good Isn’t Good Enough
“Sales are good!” Yes, that’s music to any shop owner’s ears, but as we start to dig into the new…
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Building Your Impressions: Cackling to Build Impressions and Grow Your Business-Part Two
-Scott Franko There’s a little anonymous poem that I use from time to time to help illustrate the importance and…
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Education
Grow Your Heat Transfer Business
Do you need some pointers on how you can best market your heat transfer business? Here are some ways to…
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Mock-ups Pros and Cons
Selling online has opened up the door for many people that want to go beyond the traditional brick-and-mortar store. Whether…
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Education
Focus on the Right Factors: Sublimation production costs
Many decorators focus only on ink, paper, and substrate costs when determining how much is spent on production. This calculation…
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Education
What You Need From Your Accountant
Bookkeeping is the backbone of financial management. It is the recording of every entry into the company’s ledger or checkbook.…
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How do you brand products if you cannot sublimate directly on them?
Stickers, such as Sublidecal, work great for branding when you cannot sublimate directly onto the product. You can purchase sticker…
