Business and Marketing
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What are some unconventional ways to market sublimation services?
Online marketing and advertising are certainly tried-and-true methods to get your name out there, but if you’re still looking for new ways to…
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Education
Job Costing for Embroidery Profit: Keystone Pricing
Keystone pricing, or keystoning, is a method of pricing embroidery jobs that embroidery and monogram shop owners often use. It’s…
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How can inactive business association members get a return on dues paid?
If you’re a card-carrying but inactive member of a business association, try these simple suggestions to get a return on…
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Education
Word to the Wise: Taking Equipment on the Road
Taking your machinery on the road can be quite profitable. Event production is a completely different experience than in-store production.…
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Education
Customer Service Cue: Responding vs. reacting to a negative issue
Good clients are difficult to locate and obtain; that is why you should always respond, not react, to their negative…
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Feel, Felt, Found: A technique to overcome sales objections
From my experience, I have found that a pricing or cost objection is not actually an interest in a lower…
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Understand How the RFP, RFQ, and Bid Game is Played
You’ve just checked the morning mail to find–among your supplier’s invoices, customer’s payments and a stash of junk mail–an RFP…
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Education
5 Marketing Tactics Every Business Could Use
Running a small business is tough. If you are a small operation, you have so many things going on, from…
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Education
Job Costing for Embroidery Profit: Break Down Goals and Understand Costs
Tom Rumbaugh continues his embroidery costing series with insights on goal setting and understanding costs. Check out his tips on…
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Building Your Impressions: Handling Your Collections with Care, Part Three
We care about our finances. We care about money. It fuels a business to keep it going. What we have…
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Education
Job Costing for Embroidery Profit
Most embroidery shops struggle with knowing what to charge for their embroidery work, and it seems like every shop has…
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Creating a Sound Financial Statement
A good financial statement is of great importance to every person and business. Whether for your business or personal finances,…
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Education
How to Secure the Five-Star Review
Getting rave reviews isn’t only about doing things that people want to rave about, it’s about getting them to rave…
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What numbers do I need to calculate before leasing equipment?
When looking to lease or finance equipment, there are four calculations you can use to determine your financial health and…
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Education
Trade Shows as a Marketing Strategy
NBM SHOW exhibitors talk marketing strategies in this Rapid Fire video. Find out how trade shows are a vital piece of the…
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Education
Importance of Trade Show Classes
Printwear asks NBM SHOW exhibitors why trade show classes are important. Tune into this Rapid Fire video for details on why…
