Business and Marketing
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How can I ensure my business is customer-service focused?
The best suggestion I have is to hire customer service-oriented people. If you want your staff to be friendly, then…
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Should cross training be on my mind?
Yes! Cross training in and of itself is one of the primary keys to victory. Most of us cross trained…
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Education
Word to the Wise: Leadership Qualities
This is for all the successful leaders, as well as the business owners and employees looking to lead better. A…
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How can a shop promote teamwork?
A shop can implement a teamwork environment when management actively implements a team environment. Let’s begin with their attire. Now,…
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Education
Word to the Wise: Keeping a Neat Shop
Ink is what people probably think of the most when they think about the mess in their print shop, but…
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Managing Traffic Flow
A primitive fishing technique still used today arranges rocks to create a natural looking offshoot of a stream, corralling the…
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How often should an awards and engraving business market to an audience?
Approach every key client and target prospect and ask them directly how often and by what medium they prefer to…
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Should I set up an eCommerce site for my business?
There are a few reasons you should set up an eCommerce site for your business: Lend credibility to your business…
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Growing Pains: Building Your Impressions with Lessons Learned
Learning never ends. Growing pains don’t either. The latter breeds the former. I’ve had my share of both over the…
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Education
Hidden Clues Behind a Prospective Client’s Voicemail Greeting
This might seem strange, but many times, you can find out a lot about the person you are calling by…
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Education
Job Costing for Embroidery Profit: Flexibility is Key
Whether it’s understanding the difference between variable and fixed costs, utilizing keystone pricing, or taking your shot at some of…
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Education
Training Programs for Shop Skills
Start from a point of open conversation when it comes to training programs. While there is a lot of commonality…
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Booth Backdrops for New Retailers in the Event Scene
If you’re a new business and looking to attend event-driven sales opportunities like craft fairs or fundraisers, there are several…
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What are some successful methods to staying organized in a small retail environment?
Another system we use for organization is QuickBooks Online. QuickBooks hooks up to all our financial data, PayPal, and eCommerce store,…
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What are the most common mistakes start-up decorators make when selling online?
Here are the top five mistakes I’ve noticed start-up decorators are making over and over again when they start to…
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Do I need to have my offerings available somewhere online?
If potential customers can’t find your business online and on social media, you may as well not exist. They’ll find other…
