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Overcoming Price Pressure

Consider these insights if you're not winning the war on price

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In STAHLS’ TV video, Josh and Zach Ellsworth talk about overcoming price pressure.

Here are some major takeaways from the episode:

  • Understand your costs first
  • If you’re not understanding costs and pricing products to make money, you might have to close up shop sooner than anticipated
  • Topline revenue isn’t always a good measure of success in business
  • Try to stray away from the “one-size fits all” perspective in terms of pricing and generating profit
  • Understand your customer base
  • Present a target price
  • Offer a good-better-best approach
  • Don’t let your insecurities shine through to your customer
Josh Ellsworth, Stahls'

Josh Ellsworth

Josh is the VP of sales, dealer channel for Stahls'. He deals in the sales and implementation of heat-applied, apparel-decorating systems with a focus on customization. He holds skills in the production, sale, and marketing of customized apparel. He presents seminars at trade shows and contributes articles to trade publications, like Printwear magazine.

Zach Ellsworth

Zach Ellsworth

Zach Ellsworth has been working in heat print technology for the past 20 years. Zach is currently serving as the director of fulfillment technology at GroupeSTAHL, where he’s focused on making it even easier for businesses to implement heat print technology at scale.

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