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Vanguard USA Establishes European Branch in Brixen, Italy

With the formation of Vanguard Europe GmbH, Vanguard will now also offer its wide-format portfolio in the European markets

VDPS
(Image courtesy VDPS)

Vanguard Digital Printing USA — a manufacturer of printing systems for the signage, decoration, business equipment, industrial, and packaging sectors — now offers its wide-format portfolio in European markets with the formation of Vanguard Europe GmbH.

Despite the acquisition by Durst Group, Vanguard remains an independent company under the leadership of founder and CEO David Cich. The choice of the Brixen location, in a building adjacent to the Durst headquarters with over 50,000 square feet of factory space, is intended to leverage technical and administrative synergies between the two companies. For customers, the close proximity offers the advantage that all current printing systems in Durst Group’s overall portfolio can be seen and tested.

The official market launch of the Vanguard printing systems in Europe takes place in October at the Viscom 2021 trade show in Milan, Italy, and FESPA 2021 in Amsterdam, Netherlands. In the Italian market, Durst Group AG’s “Divisione Vendite Italia” will handle distribution and service, while in other countries distribution will be established and expanded over the coming months, depending on Vanguard’s strategic decisions. For Poland, LFP Industrial Solutions has taken over the distribution.

“With the formation of the European branch, we are bringing the Vanguard printer portfolio to the European markets and are opening up new customer segments,” says Christoph Gamper, CEO and co-owner of Durst Group. “Despite the difficult pandemic period, this is a clear signal to the market for large-format printing systems. With this step, we offer our customers new opportunities for production and a complete production chain from pixel to output.”

Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Daily, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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