As part of its global “Be Your Own Champion” campaign, Champion Athleticwear launches Champion Renewed in partnership with The Renewal Workshop, a company that renews apparel and keeps it from going to the landfill.
The partnership helps extend the lifespan of the brand’s apparel and reduce waste while supporting its campaign inspired by Champion’s consumers.
“To us, ‘Be Your Own Champion’ means encouraging consumers to do things the right way and do them with heart – both on and off the field,” says Jon Ram, group president of global activewear for HanesBrands. “Extending the life of apparel that would have likely ended up in landfill is part of that effort.”
The Renewal Workshop uses Life Cycle Assessment (LCA) methodology to measure the impact of the textile fibers most frequently received, such as cotton, polyester, and wool. Using this data and each garment’s weight, the organization can evaluate energy savings, greenhouse gas reductions, and water consumption decreases for each renewed item. The Renewal Workshop then sorts, grades, thoroughly sanitizes the products using waterless technology, and repairs them to like-new standards. Once inspected and verified for quality standards, they are given a Renewal Workshop tag and made available for purchase.
“We’re thrilled to have Champion join our growing list of brands, and we’re eager to support the brand in its larger efforts to salvage apparel, giving clothing a chance for a second life,” adds Nicole Bassett, co-founder, The Renewal Workshop. “By having a brand as iconic as Champion begin the process with us, we’re encouraged that others within the industry will soon follow suit.”
As part of the HanesBrands family, Champion’s efforts support the company’s 2025-2030 global sustainability goals, including all of its brands having a fully circular product or significant circularity initiative by 2025.
The Champion Renewed line features the brand’s Reverse Weave sweatshirts renewed by The Renewal Workshop. The collection ranges from $30 to $45.