In the November issue of GRAPHICS PRO, set to mail on Oct. 25 and hit a screen near you on Oct. 26, print and graphics professionals cover what you need to know about thread, laser maintenance, and generating sales with small-format signage. Plus, don’t miss the Laser Engraving Report!
The Ins and Outs of Thread
Kristine Shreve, Kristine Shreve Consulting
- “While some embroidery owners may understand thread, how it works, what matters about it, and what makes a thread good or bad, others may only be thinking about popular or trendy colors or where to find the least expensive brand.”
- “Regardless of what factors influence a purchase decision, one thing that should always be considered is the consistency of the brand of thread being considered.”
- “Value isn’t always just about price, and doing the math can help show which thread brings the most value to your shop.”
Laser Maintenance Musts
Deanna Ramm, Centex Laser Engraving
- “No matter your stage of laser engraving ownership (crafter, entrepreneur, full-time or part-time customization, retirement, etc.), the holiday season will likely be the biggest and brightest time of your year.”
- “One of the key steps to success throughout all the seasons is machine maintenance.”
- “We are asked frequently why our machines have virtually no issues – and the answer is maintenance.”
Small Format Can Mean Huge Sales
- “We systematically called on every general contractor we could find to offer our services. But we targeted small-format signs such as ADA, regulatory, traffic, directional, cast plaques, etc.”
- “Small-format signs can fall into many categories, such as point of sale (POS) and point of purchase (POP). They can also run the gamut of countertop displays, laser acrylic letters, LED window signs, edge-lit acrylic graphics, decals, and perforated vinyl and static cling film.”
- “In Division 10 – 1400, architectural signs have housed our best opportunities with plaques, ADA signs, and interior signage.”
Find these articles and much more in GRAPHICS PRO November.