Tips
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What existing resources can I tap into to obtain customers?
Take stock of everyone you know – it’s likely you already have a great contact who could use your services:…
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Screen-Drying Cabinets: What to Look for and Why
Screen drying cabinets are the perfect tool to reduce downtime in the shop. With a drying cabinet, your screen dry-time…
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Heat Things up This Valentine’s Day with Heat Printing
Valentine’s Day is right around the corner and to take advantage of the potential profit this holiday brings, it’s best…
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Determining Business Hours
Business hours should be determined by what works best to ensure that your customers have easy access to your business…
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Sublimation and the Baby Market, a Match Made in Heaven
Sublimation lends itself to all kinds of products that are in high demand for the baby market, including mugs, bodysuits,…
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What are the benefits of having a stamp selection in my shop?
Most personalized products are just that – a single personalized product. But a stamp provides for hundreds or thousands of…
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How can I brand a product inconspicuously?
Some customers may think that a brand can take away from the look of a finished product. However, it may…
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Mixed Media: Step Up Your Appliqué Game
Appliqué is traditionally used to cover large, flat areas for designs with a great deal of coverage. Though appliqué is great…
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Try This: Printed Stone Awards
Natural stone can be decorated by laser engraving or sandcarving and color-filling, or used as decoration on an award itself.…
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What is the benefit to having a router?
The biggest benefit of a router is adding versatility to a shop. It can increase production of smaller pieces, as…
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What makes a good branding strategy?
It is the wow factor that makes you want to reach out and touch the product … and try to…
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Building Your Impressions: The Busyness of Branding-Part Four
The products and services you provide your clients help with their brand and image. You directly influence and contribute to…
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What are the fundamental properties of laser radiation?
Laser radiation has three fundamental properties: monochromatic, high coherence, and parallel laser waves due to coherence. Coherence is a fixed…
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What are some unique sublimatable products?
The sublimation industry is a swift and ever-evolving one. Technology. Substrates. Design tactics. New methods, products, and equipment pop up…
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What business questions should I be asking myself as an awards retailer?
Do I have repeat business for at least 95 percent of the customers that I sell to who have need…
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What are some stylistic guidelines for ADA signage?
Here are some things to consider when making ADA signage: Thin beveled or round profile strokes. While visual readers need…
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