What is the key to a smart trophy shop display?

A smart display of trophies should include multiple sizes, styles, and colors and include examples of completed trophies in different events. No need to have all events, but pictures or graphics are nice. For example, have a book readily available that shows all trophy figures that are available. Maybe even have it next to the display at all times so customers can browse through it.

The faster you can demonstrate to a customer that you have a solution for them, the better chance that you will close an order. It shows a customer that you know your business inside and out, and therefore there is no reason to shop anywhere else.

-Eric Priceman, Victory Awards

Eric Priceman Victory

Eric Priceman

Eric Priceman is President of Victory. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at [email protected] or by phone at 773-637-7777 ext. 228.

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