To save some money on marketing, consider launching a frequent-shopper program. Airlines do it, hotels do it, coffee houses do it, pizza joints do it. Why not your company? One way of welcoming back old customers is to credit their past orders when you kick off your loyalty program. That way they are closer to earning a significant discount or free products or services. You don’t have to establish a complicated computer system to keep track of your customer’s buying history. A simple punch card may do the trick. The intention here is to cultivate repeat business.
-Vince DiCecco, Your Personal Business Trainer