When it comes to digital signage, our approach is to lead with SoC-based screens, so no media player is needed. So, some expenses to consider include:
- Cost of the screen
- Mount
- Software license
- Installation (unless the customer is doing self-install)
- Content design software (unless the customer designs)
- Shipping
- Training (not all companies charge)
Now, compare those costs with those of traditional signage, and you’ll get an idea of where ROI may fall:
- Content design
- Printing
- Shipping (to X number of states)
- Labor to remove expired signage
- Labor to hang new signage
