Q&A
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What type of respirator should I wear when using reclaim products?
One of the most frequent questions from customers is, “which respirator should I wear when using reclaim products?” Before we…
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What are some timely markets or applications shops can tap into using a film laminator?
Signage is huge right now—directing people to social distance, wash their hands, wear masks, and encourage other safe practices. When…
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What common workflow bottlenecks occur with film laminators?
Changing rolls to accommodate a variety in finished product widths or finishes can take time for the operator. To avoid or…
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What’s the best way to price custom lasered products?
Years ago, our industry priced our services mostly by the letter. With production equipment having increased in speed many times…
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How should engraving shops handle customers who request a rush order?
Rush or quick production times have become much more prevalent in recent years. Even expectations of immediate service are not…
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What do apparel decorators need to know about stock art licensing?
When using any artwork from online, decorators need to be sure they’re checking any licensing agreement and terms and conditions.…
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What are some less common graphic file types?
Native formats like JPEG, TIFF, and PDF are among the most commonly used graphic formats, but there are others that…
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For the remainder of 2020, what types of products should personalization businesses explore?
For the remainder of 2020, I would suggest the same as I always would: explore the products and processes your…
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How does signage impact brand awareness?
On-premise signage for brick and mortar businesses is said to have a positive economic impact on an organization, as well…
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What’s the appeal of live customization?
It’s that feeling of something being created that seems like magic to most people. I have been in the decorating…
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How can shops encourage sales as they get back to normal?
One way to encourage sales during these awkward times is by revisiting your past. Your past can offer you a…
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What’s the difference between a customer and a client?
There is a critical difference between customers and clients. It’s not just semantics, but the difference plays a significant role…
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What are some target markets for bus wraps?
In addition to city and local transit buses, much of our bus work is for retirement communities, schools, and churches.…
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Why should the apparel or sign shop consider adding laser engraving to its list of offerings?
Apparel and sign shops likely already have an arsenal of tools at their disposal, and a laser makes a great…
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What type of custom gifts can shops create with a laser engraving machine?
The possibilities in this realm are nearly endless. Any practical, usable gift item becomes that much more special when it…
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How can awards and engraving shops keep their doors open during COVID-19 and beyond?
The need for awards and recognition will rebound, and in some areas, it already has. In the meantime, awards and…
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