Q&A
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How do I know which needle to use when working with something other than 40-weight embroidery thread?
When using a general-purpose 40-weight thread, you have the choice of using a #60/8, #65/9, or #75/11 needle. The best…
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At what point should a business consider building a website?
Some experts say a website is only necessary once a business reaches 1,000 social media followers. I have to disagree…
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When do I know my hobby is a business, and at what point should I have a business plan?
The moment you decided to make a profit! The sooner you can have a business plan, the better off you…
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What place do eco-friendly heat transfers have in apparel decoration?
In today’s ever-changing world, many manufacturers in the imaging textile industry are working toward going green or, as green as…
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What if I can’t find new clients in my area?
The answer is simple. Here is a true story that those of you who have attended my seminars over the…
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How can shops start to build their back to school connections?
Start reaching out to your school accounts now, but not just your primary contact for each. Try connecting with faculty…
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How can apparel decorators take their heat printing to another level?
There will always be a need to push the limits of what you can and can’t do when decorating apparel.…
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What type of respirator should I wear when using reclaim products?
One of the most frequent questions from customers is, “which respirator should I wear when using reclaim products?” Before we…
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What are some timely markets or applications shops can tap into using a film laminator?
Signage is huge right now—directing people to social distance, wash their hands, wear masks, and encourage other safe practices. When…
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What common workflow bottlenecks occur with film laminators?
Changing rolls to accommodate a variety in finished product widths or finishes can take time for the operator. To avoid or…
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What do apparel decorators need to know about stock art licensing?
When using any artwork from online, decorators need to be sure they’re checking any licensing agreement and terms and conditions.…
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For the remainder of 2020, what types of products should personalization businesses explore?
For the remainder of 2020, I would suggest the same as I always would: explore the products and processes your…
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How can shops encourage sales as they get back to normal?
One way to encourage sales during these awkward times is by revisiting your past. Your past can offer you a…
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What’s the difference between a customer and a client?
There is a critical difference between customers and clients. It’s not just semantics, but the difference plays a significant role…
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How can awards and engraving shops keep their doors open during COVID-19 and beyond?
The need for awards and recognition will rebound, and in some areas, it already has. In the meantime, awards and…
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How does the conversation about price shift when customized products are in play?
Companies are having to “sell” in a whole different way, and part of that is just leaving the cost per…
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