Education
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Vintage Vinyl: A Silver Super-Wrap
This week’s Vintage Vinyl video comes to us from the Miami suburb of Hallandale Beach, Florida, where BigIdea Wraps has been serving…
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Why Decorators Should Consider Laser Etching for Team Sports
One of the most profitable, yet underused decorating processes for the team sports market is laser etching. Etching is a…
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What’s an out-of-the-box way to handle the competition?
Instead of feeling frustrated or threatened by the competition that are offering apparel decoration services, consider that these companies can…
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How can I boost enthusiasm in my sales team?
Hold all-employee meetings and bring in your salespeople to share a success story about how your products and services solved…
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5 E-Commerce Tips from the Shop Floor
Since the world of e-commerce gets complicated here are some tips decorators can use to navigate the basics. Make it…
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Try This: Engrave a Mag Loader
If your shop already custom engraves firearms and other related accessories, a walnut mag loader is the perfect addition that…
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Advanced Photoshop Methods for Better Black-and-White Images
One way to covert color images into black and white is by using the Layer Adjustment tools in Photoshop. Start…
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Shop Talk: How to communicate properly with your customers
Proper communication with everyone who walks into your shop is extremely important. Make sure that each person is greeted and…
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Prevent Product Damage When Sandcarving
The first and most costly mistake you can make while sandcarving is chipping, scratching, or breaking your glass and crystal.…
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Hold Your Sales Team Accountable
I would not take away perks that you’ve already provided them – car allowances, computers/tablets, smart phones. Instead, why don’t…
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Building Your Impressions: Closing Your Sales Faster
A business travels through the marketplace at the rate of its sales. If you want your business to grow faster,…
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5 Ways to Build Your Brand
Are you afraid that companies won’t take you seriously when they see your shop? Do you worry that a customer…
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Avoid the Internal Snooze Button on Your Printing Business Goals
I recently watched a Ted Talk video about goal fulfillment. The speaker said most people settle before achieving their ultimate…
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Fixed Costs: Know Your Break-Even Point
When I’m traveling to shows and meeting with other printers, I often get questions about what system we use for…
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How can I get my print shop equipped to serve the college and fan wear market?
Shops often struggle with the college and fan wear market early on due to its strict and restrictive channel. To prepare your…
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How can I ensure that my mug press is producing accurate and consistent images?
The key to getting accurate and consistent images and colors with your mug press is to ensure that it is…
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