Education
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What is the difference between etched, cast, and multi-dimensional plaques?
Etched is generally used for thin material such as stainless steel, zinc, or bronze. You can etch into a substrate…
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What considerations should be made when pricing perpetual plaques?
When pricing a custom perpetual plaque project, make sure you consider all of your valuable time. Include time spent with…
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Try This: Twice Etched, Twice Painted Tumblers
Powder-coated stainless-steel tumblers are a popular commodity. One way to add a custom twist is with a double etched image.…
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Dealing with Moisture During Sublimation of Hard Substrates
During production with a heat press operating at 400 F/204 C, moisture can flash to steam and blow the ink…
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Positioning Promotional Products: The restaurateur’s approach
Promotional products are often seen as either appetizers or desserts, not the main course or signature entrée. Let’s assume for…
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What strategies should I employ this summer to knock out maintenance tasks?
During the slower summer months, whenever you have a half-hour or several hours to spare, consider knocking out some maintenance…
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How can I attract the best job candidates for my business?
Think of your job posting as a sales ad to attract good people. Most of us think about writing a…
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Boxed Illumination
Signage in a box – the venerable cabinet sign. In a completely elementary sense, that’s essentially what users are receiving…
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How can I show customers I believe in my product or decoration offerings?
As creators of promotional products, we can show that we believe in our product by creating garments and accessories featuring…
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Don’t Sink Your Business with Cash Flow Mistakes
Just because your business is profitable, doesn’t mean it’s a success. On the contrary, if your company doesn’t have a…
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Growing Pains: Building Your Impressions with Lessons Learned-Part Five
Learning never ends. Growing pains don’t either. The latter breeds the former. I’ve had my share of both over the…
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How can screen printers ensure quality curing?
Heat is one of the biggest challenges we face as printers. It really surprises me how little some printers pay…
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What are the basic steps to cut foam shadow tool organizers with a laser?
Open a new document to create a template to match your tools. Scan your objects and, utilizing either the Bezier…
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What are some unique markets to sell glass or crystal awards to?
Glass and crystal awards are so versatile that you can sell to virtually any market. The customer base is extremely…
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What is the best way to position a workpiece on the rotary attachment?
Clamp the desired workpiece into the rotary engraving attachment, and fix it with springs. Make sure the workpiece is not…
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Move Past the Gray Area of White Underbase Printing
Almost nothing poses as big of a challenge for screen printers as printing white ink on dark-colored shirts. White ink…
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