Education
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What is color management?
In simple terms, it means getting accurate color. For many years, our color department has created ICC profiles for each of our…
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How can I ensure a high-quality, well-done sublimated product?
Sublimation heat transfer printing is such a well-established imprinting technology that high quality is quite easy to dial in with…
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What do decorators need to know about marking up patches?
Value is a tricky thing. Is a patch worthless because we can’t get garment-level markups on each one we sell,…
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How can I ensure design accuracy in CorelDRAW?
In both the printing and engraving industries, absolute accuracy can be critical. For instance, sometimes I place a panel of…
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Which hard substrates are ideal for heat transfers?
With the latest generation of laser, inkjet, and sublimation/ink printing systems, the ability to print on a variety of hard…
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What’s the allure of glass and crystal products?
People like nice things. Crystal is a beautiful substrate, and when it’s crafted into stunning awards and presented to a…
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Why is now a great time to invest in UV-LED printing?
UV printers are amazing pieces of equipment, but you must look at the entire picture to understand the versality and…
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How can I use Instagram to market and promote my business?
Whether you are already using Instagram, or you are a newbie to this platform, here are nine tips on how…
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How can shops use bags and accessories as an upsell?
Bags and headwear are great additions to team, corporate, or workwear uniforms. In addition to their practicality, one size fits…
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Evaluate Your Email
Ditching AOL/Hotmail/Yahoo email addresses is an important step to improve your digital presence. If you have a website, it should…
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Stepping Outside of Your Comfort Zone
Let’s think about our businesses for a minute. What if everything was still the same as it was five, 10,…
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Adding Promotional Products to Your Sales Repertoire
The promotional products salesperson often has an audience with a wide variety of buyers and it is easy to introduce…
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As a heat printing business, what am I competing for?
You know what your equipment and heat print technology can accomplish. You can embellish a wide variety of items, both…
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What does being sustainable mean for a shop?
There is variation in what exactly a sustainable business is, and different companies may follow sustainable business practices in different…
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Marketing Basics for Your Business
Oftentimes, marketing is an afterthought for small businesses, but it should really be leading the business. Nothing happens until an…
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What are some atypical substrates you can sandcarve?
For sandcarving, we range from glass to stone and everything in between. Some other items that have worked well for…
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