EducationQ&A

Why should I continue to search for new clients?

You should always search for new clientele that is both more adaptable to tap your abilities and a better fit than your present book of business. Never quit looking for a replacement that will improve your business. It is always a good idea to keep you and your staff in constant search for the opportunities that add more compatible clientele than you might book now-as long as that business is profitable.

When I say “more compatible” business, I am referring to clientele you can relate to with people you can get along with, while establishing relationships that make your life more complete with less stress.

   —A-1 Awards

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Stephen L. Capper

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

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