Education
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What are some general recommendations for combining laser cutting/engraving with sublimation?
Lasers are a great tool to create custom shapes and characters for sublimation. One thing to keep in mind is…
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What should retailers understand about the stamp market?
Stamps won’t sell themselves. Utilize point-of-purchase counter displays, brochures, posters, and other marketing materials to get the word out about your…
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What should designers consider when creating a custom shape for name badges?
When designing the shape for a name badge, I often focus on the logo, searching for a protruding shape from…
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What do you recommend doing to avoid or solve problems with heat transfer?
Most often, problems result from operator error. Next are heat press and/or printer errors. These can be easily remedied by:…
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How can I discourage production floor staff from phone use throughout the day?
These days, employees expect to have access to their phones, and many of them struggle with disciplining themselves to manage…
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How can effective merchandising sell items?
Consider presentation, bundles, and simplicity. Color: The human eye is attracted to color. Use a pop of color to direct…
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What are the signs a shop needs to add another DTG printer?
Sign No. 1: Orders are slowing you down Think about the kinds of orders that may be bogging your production…
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How can retailers overcome challenges with wood customization?
Most challenges with customizing wood can be overcome by understanding the capabilities of the equipment and the properties of the…
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Why should an awards shop add signage to its arsenal?
Signage is an important part of this industry and a great way for an awards shop to diversify its business.…
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What are the most popular soft substrates to sublimate currently?
The same thing I said about hard substrates applies here in terms of popularity. With that said, here are some trends for…
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What sort of projects can be done with sandcarving photographs?
Most photographic images were used to capture people in an event in their lives. The events span our whole life: There…
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How can business owners better approach shop layout?
Before you move a piece of paper, a machine, or a tool, you must spend time studying how production flows.…
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How can a shop communicate that it’s a higher quality-focused business?
A good example of perceived product quality difference is comparing a piano-finish plaque with metal trim against a laminate plaque…
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Why are stamps and marking devices a viable product to add to an awards shop?
Production of stamps and marking devices fits nicely into the awards retailer’s operation because the cost of entry is low,…
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With UV printing, can the clear ink print over the color ink before it dries?
The great thing about UV-LED printing is that the ink cures instantly, so the clear layer can go over the…
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For an awards retailer interested in adding sublimation to their services, what sort of heat press should they get and why?
Digital swing-away presses are by far the dominant choice for awards retailers. This is because they often want to sublimate…
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