Shelley Widhalm

Shelley Widhalm is a freelance writer and editor and founder of Shell's Ink Services, a writing and editing service based in Loveland, Colorado. She has more than 15 years of experience in communications and holds a master's degree in English from Colorado State University. She can be reached at shellsinkservices.com or shellsinkservices@gmail.com.

Features

Shelley WidhalmJuly 3, 2024

Reviewing Options for Printers & Vinyl Materials

How to choose the best for your shop.
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Features

Shelley WidhalmMay 31, 2024

Custom Patches Continue Trending

Design and production tips to add to your shop.
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Features

Shelley WidhalmApril 24, 2024

What to Watch in T-Shirt Trends

Both minimalist and maximalist printing are popular.
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Features

Shelley WidhalmMarch 11, 2024

What to Watch in T-Shirt Trends This Year

Both minimalist and maximalist printing will be popular in 2024.
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Features

Shelley WidhalmDecember 18, 2023

High-Volume Apparel Decorating Equipment

A look at the decision-making process of adding high-volume equipment to the apparel-decorating mix
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Features

Shelley WidhalmNovember 7, 2023

Offering the Full Package

George Riffel of Evergreen, Colorado, intended to purchase only one business according to his wife, Jacklyn, but he now owns…
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Features

Shelley WidhalmMay 31, 2023

Film to Wrap Anywhere

Vinyl film doesn’t just appear on vehicles, but can be on sidewalks; stucco or brick walls; cement, concrete, or asphalt;…
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Features

Shelley WidhalmMarch 14, 2023

Greentee Promos Quickly Outgrows Home-Based Business

Apparel designer Laura Amidon fell into direct-to-garment (DTG) printing in 2006 when her embroiderer discovered that his newly purchased DTG…
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Features

Shelley WidhalmMarch 7, 2023

Heat Transfer Trends for 2023

Heat transfers saw a surge during the pandemic as decorators shifted their outsourced orders to in-house or started up new…
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Education

Shelley WidhalmMay 24, 2021

Staying Up to Date on Sign Design Programs

Sign designers have many options when it comes to using software programs to create their signs. They can buy them…
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Education

Shelley WidhalmMay 11, 2021

Changes in Retail Signage

The large overbearing directories in retail outlets and POP signs made out of hard substrates are being replaced by digital…
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Education

Shelley WidhalmMarch 26, 2021

Uses & Places for Standoffs

For a small piece of equipment, the standoff has come a long way. Standoff systems originally were used to protect…
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Shelley WidhalmFebruary 2, 2021

Sign Materials for Outdoor Wayfinding

Decisions about the use of materials help with determining a sign’s design. Most exterior wayfinding signs are made out of…
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Education

Shelley WidhalmNovember 25, 2020

Adding Graphics to Awnings

An awning has a dual purpose for a business—it provides the obvious benefit of sun, snow, and rain protection, but…
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Education

Shelley WidhalmOctober 16, 2020

Achieving the Best Results in Foam Board Printing

Foam board not only presents a lightweight yet rigid, durable surface for short-term indoor uses—though some of the products can…
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Education

Shelley WidhalmOctober 18, 2018

Digital Textile Printing for the Soft Signage Market

In the last handful of years, the growth of digital textile printing on anything from soft signage to T-shirts has…
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