Kristine Shreve

Kristine is the founder and CEO of Kristine Shreve Consulting which offers writing, marketing and business development services. Kristine is also the creator and host of the Business + Women podcast, where the discussion centers around being a woman business owner. She blogs on her webiste, as well as readingandranting.com and whenimthin.com. On Facebook, Kristine is the founder of the Women in Garment Decoration Facebook group. Kristine was the director of marketing for Ensign Emblem and EnMart from 2006 to April 2020.

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Tips

Kristine ShreveJanuary 30, 2019

Top 5 Social Media Mistakes to Avoid as an Apparel Decorator

Building a brand identity on social media is a great idea for almost any company, but it can have its…
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Kristine ShreveJanuary 21, 2019

I have a potential customer asking about safety gear. What does this category of apparel include?

Safety gear encompasses more than most people might think. The most obvious category of safety gear is the type that…
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Kristine ShreveJanuary 16, 2019

How can shops approach new markets with sublimation?

First off, let’s assume you’ve done your research. You already have some idea of what markets you might approach. Maybe…
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Kristine ShreveJanuary 8, 2019

Where should decorators go to look for workwear clientele?

Breaking into the workwear and safety gear market is sometimes as simple as looking for companies in your area that…
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Tips

Kristine ShreveNovember 20, 2018

Capitalize on Holiday Shopping

Around the holidays, people are on the hunt for unique gift ideas. Sublimation offers a wide range of options and…
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Kristine ShreveNovember 5, 2018

Are there any good substitutes for stabilizer?

I’ve seen this question so many times I mostly make a resigned, sad face when I see or hear it…
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Kristine ShreveOctober 16, 2018

How do I deal with people who want to argue about price?

One way is through education. Most people don’t know what goes into decorating a shirt, making a transfer, or embellishing…
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Kristine ShreveSeptember 25, 2018

How can decorators sell sublimation on social media?

Social media makes for a great place to sell your work as long as decorators position their accounts appropriately and…
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Features

Kristine ShreveSeptember 21, 2018

Why Consistent Thread Matters in Embroidery

Everyone has their likes and dislikes when it comes to thread brands. When you’re just starting out, it’s hard to…
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Education

Kristine ShreveJuly 17, 2018

Upselling: A Piece of the Sales Puzzle

Anyone who has ever sold anything, at some time or another, has heard, “You have to upsell if you’re going to make…
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Kristine ShreveJuly 16, 2018

How do I choose the right sublimation paper?

First, let’s talk about the three different sublimation paper categories. These may be different than other suppliers, but my experience has shown…
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Kristine ShreveJuly 16, 2018

5 Ways to Communicate Better with Customers

I tend to do a lot of my communicating via email. Part of that is because I don’t like talking…
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Kristine ShreveJuly 9, 2018

What new markets can embroiderers break into with emblems?

One of the great things about emblems is that they allow for the application of embroidery on items that are…
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Kristine ShreveJuly 2, 2018

Why is crown size important when heat printing hats?

The crown size of the hat is the measurement from the bill of the hat to the top of the…
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Kristine ShreveJune 14, 2018

How can I avoid humidity problems when sublimating?

Moisture can make a mess of your sublimated supplies, so it’s always good to make sure humidity is kept to…
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Education

Kristine ShreveJune 12, 2018

The Growing Pains of Running a Business

Starting your own business is a little bit like being a baby; you must learn to navigate your space, discover…
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